100Moments to Celebrate 100 Years

Your Guide to the Must-See Highlights of IFA

Welcome to 100Moments

IFA x Highsnobiety Rebranding

At IFA, we believe birthdays deserve to be celebrated in style. So, in honour of our 100th anniversary, we launched a complete rebrand together with powerhouse Highsnobiety. Taking inspiration from the first colour TV, our new palette is bold, vibrant and modern, while our logo - designed by the great Helmut Lortz- has been simplified to offer greater recognition and flexibility. Starting with the website and extending to all kinds of merch, expect to be wow´d by our fresh new look.
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