2024 Programme

Sascha Mager, CEO of MediaMarktSaturn Deutschland, will kick off the event with a welcome address, setting the stage for the day’s discussions on retail innovation and brand growth.

Brought to you by W-Lounge, founded by Mali Baum who is chairing the ifa next advisory board, we are proud to announce the panel discussion "The Next Decade of Play: The Digital-Physical-AI Synthesis" 

This panel will delve into the future of play over the next decade, focusing on the increasing interconnection between digital and physical worlds. Experts will also discuss the role AI will play in shaping these experiences, offering insights into emerging trends and innovations. Join us for a visionary discussion on the evolution of play and the impact of AI on our interconnected future.