IFA Berlin is now organised by IFA Management GmbH – a joint venture founded by gfu Consumer & Home Electronics GmbH together with Clarion Events Ltd, one of the world’s leading independent event organizers.
Under the new partnership, IFA plans to build on its success by expanding its digital offering and the IFA Next brand to add more start-ups and innovative products to the event. The new partnership will invest in features, new experiences, and entertainment to generate more value and excitement for attendees, sponsors and exhibitors.
Oliver Merlin is the new Managing Director of IFA Management GmbH. He is an events specialist having worked for many of the top organisers since 2011 to include Ascential, ITE and Hyve). His background is as a management consultant and he worked at Accenture for several years. “It’s a huge personal honour and privilege to become the Managing Director of IFA – a show with such prestige and iconic history. It’s a once in a career opportunity to work on an event of such scale, importance and complexity. IFA Berlin is without doubt the world’s pre-eminent trade show in consumer electronics and home appliances – two industries that are so important to every human on the planet. Me and my team will work tirelessly in the service of our customers and their customers - the consumers – to make sure IFA evolves and remains as vital and relevant to the world as it has ever been,”