ASEL was established in 1978 in Istanbul by three young entrepreneurs who started to produce ceramic stoves in a small manufacturing workshop. Their mission was becoming a world level player in small electrical home appliances production. In 1980 ASEL was already a future promising manufacturer and exporter of mini ovens. Then contact grills were introduced to the product range. Today ASEL is OEM the partner of world level brands with high quality products.'

By 2020 we are a proud second generation, a big family together with our employees, clients and business partners all around the world. We are still in Istanbul, our hometown, as it offers excellent geographical advantages for our exports. We manufacture and sell cooking and heating appliances to more than 60 countries all around the world. 'Our annual production capacity is 2.000.000 units.'

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