Fisher Yu

President, Hisense Group Holdings Co., Ltd.

Fisher Yu has worked in consumer electronics industry for over 25 years. Prior to the role of President of Hisense Group Holdings Co., Ltd., Mr. Yu served as President of Hisense Visual Technology. Driven by advanced technological innovation, strong business strategy and visionary business insights, Hisense TV shipment ranked China's No.1, World's No.2 in 2022.
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With his solid technical expertise, Mr. Yu has been instrumental in shaping Hisense display sector. Under his leadership, Hisense pioneers the development of revolutionary products like ULED X platform and 8K Laser TV. Particularly noteworthy is Hisense ULED platform, a groundbreaking LED television technology breakthrough, offering unprecedented brightness and an unparalleled level of realism in on-screen imagery. Moreover, Mr. Yu contributes to Hisense's global smart TV platform. He spearheads the development of cutting-edge operating system and leads the integration of over 1,000 apps and streaming channels into the Hisense TV operating system, effectively reaching more than 33 million connected devices worldwide. Hisense's commitment to premium user experience and revolutionary smart appliances earns it global acclaim.
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Looking ahead, Mr. Yu is poised to spearhead a visionary approach, steer technological innovation by being user-centric and scenario-based. His commitment to pioneering technology is geared not only toward business success but also toward contributing to the betterment of society at large.

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