Liam McSherry launched flocq, a unique communications and projects agency for sustainability and business, in 2021. While flocq's clients include a number of sport and technology brands, McSherry is also a guest Sport & EV journalist for Which EV magazine, and a sustainability volunteer at Sutton United Football Club. For close to 20 years, McSherry has worked in the tech and entertainment sectors in sales, marketing and events for companies including Gartner, United Business Media (UBM), The Barbican and DISTREE Events.