Hangzhou Lexiu Electronic Technology Co.,Ltd

Lexiu was founded in 2017 that dedicated to applying professional hair dryers. We offer our customers with product design ,development and production, our products and services that are used worldwide by leading OEMs and ODMs.

Lexiu received joint investment from Xiaomi Technology and Shunwei Capital in April 2017, becoming a Xiaomi ecological chain enterprise with total sales of about 800 million in 2020.

Zhibai and Rosou are registered brand name under Lexiu, Zhibai focuses on women's hair care field, committed to exploring the relationship between the scalp, hair and other ecological balance with advanced technology hair care concepts and product innovation, providing a deeper hair care experience for women.

The Lexiu corporation creating hair dryer to protect scalp and hair from extreme heat damage, with fast drying and controlled styling to help increase smoothness, shine, at the same time decrease frizz and flyaway. With just one hair dryer, customers could finally do the perfect hair style themself at home in a simple way.

Zhibai hair dryer soon became popular and favored in the market, in order to better meet customer needs, we expanded into personal care and beauty, grooming tool, air purifier. By the 2020s, most Chinese households owned at least one of our products.