What We Can Learn from Amazon Private Label

It's time to talk about the elephant in the room: how big is Amazon's share of our market? How fast is Amazon moving from 1st party to 3rd party sales? And what is Amazon doing with its private label brands? From 30 brands only five years ago, Amazon now owns more than 100 private label brands that operate in dozens of markets on its site, including some in consumer electronics. To some manufacturers and their authorized sellers, this is an unsettling aspect of potential competition. Or is it?