The Immersive Future of Retail

As retail fights back against e-commerce, the clear path ahead for retailers leads to embracing "immersive experiences" for shopping. Ironically, the way consumer electronics retailers can attract and hold more customers in the digital era is by leveraging audio/video technology to create new experiences for customers. As an expert in lighting and display technologies, Brad will be sharing cutting-edge immersive strategies which will make attending this session valuable for manufacturers of display, lighting, digital signage, and XR (as well as for retailers and distributors looking for inspiration).