IFA Innovation Media Briefing

We are pleased to announce that IFA’s IMB will return on the 5 and 6 July 2023. Co-hosted by IFA Management GmbH and the gfu.

The IMB is an unmissable event for companies to share news, updates, and innovations in the run-up to IFA 2023, with participants gaining valuable exposure to journalists, bloggers and influencers.

With IFA taking place in September, IMB is a perfect way to build buzz around a company, product, or announcement ahead of the event. Excitingly, following comprehensive feedback from partners, this year’s IMB will have both a local and international focus.

Here’s what to expect from both:

The local focus

With a long list of attendees from the German speaking media, IMB will enable participating companies to share local-focused content, product innovations and launches with key people from the media. An extensive programme of breakfast briefings, product spotlight sessions, live presentations, fireside chats, and workshops will be tailored specifically to a German speaking audience, helping companies hit all their objectives.

gfu - Insights & Trends

The well-established forum gfu Insights & Trends will again be part of the program of the event in July: Experts from industry, science and research will inform about current topics in short presentations. This year, Insights & Trends will be dedicated to the topic of circular economy and will have an international perspective.

Exhibit

Ensure to sign up for IMB to be part of something that’s not only truly special, but can also help boost your brand or business before IFA takes place in September. This is an unmissable opportunity to position your business in front of local media and an international audience in preparation for the biggest event in consumer electronics and home appliances.

Exhibitor Registration

Attend

Don't miss the opportunity to discover the future of technology ahead of anyone else. Register today to join us at IMB on the 5 and 6 of July for an exclusive preview from our key exhibitors that are showcasing at IFA 2023 this September. Gain access to the latest news, innovations, and product launches set to leave the industry in awe. Register to attend today.

Press Registration

New to IMB this year is the international element of the event, designed to expand IFA’s worldwide reach, creating excitement and anticipation ahead of the full trade show and conference in September. This segment will operate both onsite, as well as digitally, helping participants reach a truly global audience. International focus sessions will be live-streamed and this service will be available upon request.

IMB’s international section consists of industry insights delivered by international experts. It will provide an opportunity for discussion, dialogue, and communication on many of the current trends shaping the technology industry.

One of the key topics for this part of IMB in 2023 is AI. Here, experts will discuss subjects including large language models (LLM) like ChatGPT, AI-generated images, and the impact the technology will have on society and the industry at large.

Sponsorship Opportunities

IMB is a unique opportunity to build an ongoing dialogue with the media before IFA 2023.

It will help accelerate your business objectives within this rapidly evolving industry.

Location

BCC: Berlin Congress Centre
Alexanderstr. 11
10178 Berlin

For travel guidance on how to get there please use the link below

https://bcc-berlin.de/en/location-travel

Huge sponsorship opportunities
Be at the heart of the latest product innovations
Gain international product trend insight
Expand your reach with tremendous network opportunities

Download Brochure

Breakfast & brunch briefings

Our breakfast briefings are an opportunity to turbocharge the day ahead with topical ideas, information on industry trends and strategies to the latest challenges and innovations on the horizon. We kick start the day of our attendees with a tasty treat and an informative session about the latest technological advances in the electronics and appliance space.

Fireside chats

During a fireside chat, you can speak informally and candidly with media and fellow industry professionals on your topic of choice in a relaxed environment. You will be able to share thoughts and opinions freely, exchange creative solutions, experiences and best practice experiences with each other. Questions can be taken from the audience too, which will create an informative and educational session for all.

Warm UP insights

With a long list of attendees from the German speaking media, IMB will enable participating companies to share local-focused content, product innovations and launches with key people from the media. An extensive programme of breakfast briefings, product spotlight sessions, live presentations, fireside chats, and workshops will be tailored specifically to a German speaking audience, helping companies hit all their objectives.

Networking & lunch breaks

Host a networking function and stand out from the crowd by becoming a partner of the IMB. Join and align your company and brand with the most inventive and established local and international companies. Limited opportunities to sponsor networking breaks are now available.

Spotlight on product innovations

A deep-dive session about a recent product release and innovation. A unique opportunity to explain your product to a high-level audience. A chance to go beyond the product, and explore the challenges it seeks to solve, the waves it will make in the marketplace, the vision from which it stems, and future trajectories. Spotlight sessions explore cutting-edge products that are shaping and transforming the industry, allowing attendees to gain insights into the latest advances. Learn new strategies to apply and use innovations in everyday life and business.

MB showcase & product demos

Showcase your brand, launch new products and innovations to journalists and media stakeholders. This is a unique opportunity to engage face-to-face with the media and potential clients whilst capturing live feedback.

IFA Innovation Media Briefing

The Now and Next of Tech

Meet the Media at IMB