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How to Navigate Change and Turn it into Opportunity

01 Sep 2023
IFA Next Stage
IFA Next Stage, Hub27
Learn the right framework now that can make all the difference later when faced with terrible options. When the pandemic hit, Meetup faced an existential crisis that could have destroyed the company. We had to ask ourselves whether our mission was more about meeting IRL or about fostering connections. For the first time in our history, we allowed groups to meet online. Online Meetup events and groups helped millions of our members get through the most isolating periods of the pandemic. We saw decreases in many key metrics, including the number of events on our platform and event RSVPs, which negatively impacted our revenue. Building trust during a crisis by sharing the good, bad, and ugly was critical.
David Siegel, CEO -

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