The future of next-gen media is experiential, immersive, and gamified. How can we future-proof our brands and businesses for this next wave of technological innovation? Will artificial intelligence and generative A.I surpass the primal need for human creatives? In this interactive keynote address, Samantha Tauber (award-winning Musician, Creative Director, Futurist, and Storyteller) will explore a pragmatic and energising path forward for next-gen immersive media. She will showcase this as her globally renowned fictional Super Sentient A.I Superheroine Metaverse avatar, VNCCII.