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Born in Berlin, grown up in New York: Lessons from Babbel’s expansion into the US

04 Sep 2023
IFA Next Stage
IFA Next Stage, Hub27
In 2007, Thomas Holl and his three co-founders created the world's first online language learning application in a small office in Berlin-Kreuzberg. Bringing products to life was nothing new for him, as he had been building software and games on his first PC since childhood, but this proved to be something special: Today, Babbel employs a team of 1,000 in Berlin and New York and has become the world's top-selling online language platform, with the United States standing as its strongest market. Getting there, however, has been a rollercoaster ride, with severe lows and now incredible successes. Join Thomas as he delves into the intricacies of Babbel's expansion, highlighting the contrasts between European and American business practices and consumer mindsets. Discover how a company can reignite its start-up spirit even as it becomes a successful scale-up.
Thomas Holl, Co-founder - Babbel

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