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Warm up insights

06 Jul 2023

The Power of Trust and Sustainability: Redefining Consumer Choices in a Polycrisis Era

Join us for an engaging keynote that explores the evolving consumer and market landscape in times of polycrisis. Discover how trust in brands, sustainability, and having a clear focus on individual needs have emerged as critical success factors influencing consumer behavior. Gain insights into the shifting dynamics of consumer decision-making and learn how brands can build trust and transparency to meet the evolving expectations of conscious consumers. Explore how the intersection of values-driven choices and context sensitive needs will unlock the potential to forge meaningful connections with consumers during their purchase journey.

Speakers
Norbert Herzog, Head of Global Strategic Insights at GfK

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