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05 Jul 2023

"Technical consumer goods in Germany - what's next?"

Amidst four consecutive negative sales quarters, the question arises: has Germany's market for technical consumer goods finally reached its nadir? Join us as we delve into the latest trends and advancements in electronics and household appliances, shedding light on the burgeoning significance of convenience, sustainability, and premium offerings. Unlock invaluable insights into the determinants of consumer purchasing decisions and the key areas where their priorities lie, illuminating the path forward in the coming quarters.

Alexander Dehmel, Alexander Dehmel, Head of Market Intelligence Germany & Austria - GfK

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