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Exhibition Marketing Manager (all genders) Permanent employee, Full-time · Berlin


With the expansion of conference content across IFA Berlin as well as the Content and Media Hub, IFA is searching for a Exhibition Marketing Manager to support execute all marketing and sales relevant  strategies in connection with the IFA exhibition. 

The position will support the Marketing team’s work with a variety of projects and tasks including: 

  • Support the sales and sponsorship team with new business opportunities and lead strategies using website optimisation, market research, bespoke collateral and competitor analysis

  • Manage and execute all marketing deliverables for key sales accounts and sponsorship deals

  • Plan and manage the strategy for email campaigns - this includes working closely with the sales team to deliver key messages that will maximise revenue potential

  • Build and manage the lead management processes between marketing and sales within our CRM (Salesforce)

  • Work with relevant teams to review and optimise the customer journeys and touch-points across all web and digital platforms to maximise lead and revenue potential for the sales and sponsorship teams

  • Create lead dashboards in Salesforce that display lead figures, including, conversion rates, disqualified lead reasoning, lead quantity against target, and YOY comparisons

  • Able to create excellent rapport and build trust and strong relationships internally with peers and externally with suppliers, contractors and clients.

  • Interested in consumer technology

  • Excellent communicator with great collaboration skills

  • Able to adapt to different technologies including floorplan tools, CRM, project management tools, full Microsoft suite

  • Self-motivated, pro-active and able to take responsibility

  • German and English language skills

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