YOUR MISSION

With the expansion of conference content across IFA Berlin as well as the Content and Media Hub, IFA is searching for a Exhibition Marketing Manager to support execute all marketing and sales relevant  strategies in connection with the IFA exhibition. 

The position will support the Marketing team’s work with a variety of projects and tasks including: 

• Support the sales and sponsorship team with new business opportunities and lead strategies using website optimisation, market research, bespoke collateral and competitor analysis

• Manage and execute all marketing deliverables for key sales accounts and sponsorship deals

• Plan and manage the strategy for email campaigns - this includes working closely with the sales team to deliver key messages that will maximise revenue potential

• Build and manage the lead management processes between marketing and sales within our CRM (Salesforce)

• Work with relevant teams to review and optimise the customer journeys and touch-points across all web and digital platforms to maximise lead and revenue potential for the sales and sponsorship teams

• Create lead dashboards in Salesforce that display lead figures, including, conversion rates, disqualified lead reasoning, lead quantity against target, and YOY comparisons

• Able to create excellent rapport and build trust and strong relationships internally with peers and externally with suppliers, contractors and clients.

• Interested in consumer technology

• Excellent communicator with great collaboration skills

• Able to adapt to different technologies including floorplan tools, CRM, project management tools, full Microsoft suite

• Self-motivated, pro-active and able to take responsibility

• German and English language skills

Apply for this position