What strategies can be used to capture, engage and retain audiences across multiple platforms? What are some new and innovative ways to reach audiences and create meaningful connections with them? How is AI being deployed to drive engagement and how is it set to continue shaping content creation? With over 7 billion views and a community of 20 million followers, Jordi Maxim van den Bussche will explore how the gaming industry has harnessed the power of AI to create immersive experiences, build communities and increase engagement – and what entrepreneurs can learn from this for their own content creation strategies.