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Can the circular economy be positive and profitable at the same time?

02 Sep 2023
Main Stage Hall 21b
IFA Leaders Summit, Hall 21b, Main Stage

Over 50 million tons of e-waste are produced annually, with only about 40% being recycled in the EU and much less in the US and Asia. This trend is highlighting the need to extend consumer goods' lifespan through repair, reuse, and recycling. While surveys show that 77% of EU consumers prefer repair over purchasing new products, they are often unable to do so due to the high cost of repair or lack of servicing. To address this issue, innovative solutions such as eco-design and circular business models like resale, repair, rental, and product-as-a-service are emerging to meet growing demand for sustainable, durable, and repairable products.

* How can products be made to last?
* What strategies, initiatives and legislative changes are being used to curb throwaway culture? What impact will repair and reuse have on growth in the electronics and appliances sectors?
* What opportunities and challenges arise when transitioning to circular business models?
* Will manufacturers scale reuse models, or focus on smaller-scale pilots?
* What factors should businesses consider when designing products for repair, reuse, and repurposing?
* What are some successful case studies of solutions and initiatives that have been implemented to reduce waste in production and consumption?

Dr Martin Schulte, Global Sector Leader Consumer Durables - Oliver Wyman
Elin Bergman, Co-Founder And Managing Partner At Nordic Circular Hotspot and Chief Operating Officer At Cradlenet
Dr Franz Streibl, Ecodesign Engineer and Cofounder - Runde Tisch Reparatur
Christoph Wendker, Vice President Sustainability and Regulatory Affairs - Miele & Cie. KG
Vincent Chou, Vice-president - Midea Residential Air Conditioner Division

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