We interviewed Tim Kenyon, Vice President of Consulting at GfK at IFA 2023. 

During our conversation with Kenyon, we delved into the world of electric vehicles.

We explored people's perceptions of EVs, their purchase concerns, and strategies to overcome them.

Kenyon highlights the mix of real and perceived barriers hindering EV adoption, including infrastructure challenges, range anxiety, and misconceptions about these eco-friendly vehicles.

Watch the video below.

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