14 Dec 2023

B2B realities in a digital era: A chat with Carl West

At IFA 2023, we sat down with Carl West, Market Intelligence Leader and Sales Director UK & Ireland at Foxintelligence. 

In this discussion, West guided us through the realities of B2B markets and the evolution of digital strategies. We explored market trends, online shifts, and practical strategies for thriving in the digital space. 

West broke down changes in consumer spending, emphasizing the dominance of online platforms in sectors like beauty, food, fashion, and tech. 

West also shared a glimpse of the future, highlighting a diverse market and the evolving role of technology, with a focus on user experiences. 

Watch the video below.

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