25 Aug 2023

Beurer introduces wearables for times of need

An electric blanket and an emergency bracelet were two new products unveiled by speaker Sebastian Kebbe, Managing Director Marketing and Sales at Beurer, at the IFA Innovations Media Briefing (IMB) 2023 in Berlin earlier this year.

Sebastian Kebbe introduced the audience to the emergency bracelet EC 70, a wearable bracelet intended for elderly and disabled users. The EC 70 wearable works in collaboration with Beurer’s Caera app, which can be used both at home and on-the-go, with a built-in SIM card using 2G mobile communications technology.

Mr Kebbe explained that when the wearer of the EC 70 falls and enters an emergency situation, the wearable’s fall detection system sends an emergency call to as many as six emergency contacts. 

From there, the wearer can call the contacts themselves by pressing a button the device. 

After the contacts are informed, a communication line can be established, with the option to make a call, and location shared so that the wearer can receive assistance as soon as possible. Beurer’s Caera app also allows the contacts to communicate with each other via chat. 

Taking questions from the press, Mr Kebbe explained that if contacts are not located close to the wearer, there is the option to call a 24-hour emergency service who can then handle the situation. 

"Green Planet", Beurer’s first sustainable product series, was also on display at IMB, including heating pads, blankets, and underblankets. 

“In addition, with the new 'Green Planet' series, Beurer is sending a clear signal that sustainable products and attractive design can be perfectly combined," said Mr Kebbe of the upcoming line, expected to release in October 2023. 

For the launch of 30 product innovations, journalists should mark Beurer's press conference on the first day of IFA on their agendas:

1:00p.m. 1st September 2023, Hall 4.1 Stand 216

Beurer Press Conference:

Visitors to IFA 2023 can visit Beurer's stand for more information on their products and innovations.

Hall 4.1 Stand 216.
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