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The eagerly awaited Reseller Park organised by TT-Messe is back at IFA Berlin 2022 and is expected to attract more exhibitors than ever before
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With the return of IFA as an on-site event in Berlin this year, the B2B meeting point “Reseller Park” is back with a new location in Hall 25, around 90 highly dynamic exhibitors with a wide range of products and topics – and a small but highly interesting range of lectures on sustainability and climate neutrality.
“The world after the pandemic will be a different one than it was before the pandemic”, said Jan Nintemann, Managing Director of Global Fairs TT-Messe, which organises the Reseller Park, 2 years ago – and the changes are now much bigger than thought back then!
Around 90 exhibitors are expected, which is a record turnout.
The Reseller Park will also revolve around sustainability and climate neutrality, with a sustainably certified stand builder and sustainable catering. “The fear of greenwashing should & must not lead to doing nothing – the path to climate neutrality is a journey and not a switch that you simply have to flip. Every company has to start somewhere with its possibilities to do something against the climate crisis – step by step,” Nintemann explains.
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Reseller Park 2022 will therefore introduce two new themed areas, the “Refurbished Zone” and the”Green Tech Zone”, where relevant exhibitors will present their environmentally and climate-friendly products and solutions.
The “SmartHome Connectivity Area” will feature, among others, KNX professionals who will present intelligent solutions, Mediola, who will demonstrate Smart Home interconnections and offer innovative climate- (solar-) storage and energy solutions.
Nintemann also expects great B2B networking in the Reseller Park, especially in the mobile and CE/IT/accessories segments. “Everyone wants to meet in person again and discuss the business future,” says the managing director.
Visit the Reseller Park @ IFA Berlin 2022: Hall 25 / 101