With the home appliance industry evolving to meet consumer demands for more intelligent and user-friendly products amid technological changes, Hisense Group President Fisher Yu discusses how Hisense is at the forefront of this transformation.

At IFA 2023, Hisense emphasized its innovative scenario-driven approach, which involves upgrading and optimizing products and services to align with consumer needs in the ever-evolving world of smart home appliances.

Fisher Yu also delves into how Hisense leverages its unique "Screens, Operating System, and Platform" technical system to provide premium, user-centric products and services.

For a closer look at Hisense's vision for the future of home appliances, watch the video below.

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