30 Oct 2023

Hisense's scenario-driven approach: Revolutionizing the home appliance industry

With the home appliance industry evolving to meet consumer demands for more intelligent and user-friendly products amid technological changes, Hisense Group President Fisher Yu discusses how Hisense is at the forefront of this transformation.

At IFA 2023, Hisense emphasized its innovative scenario-driven approach, which involves upgrading and optimizing products and services to align with consumer needs in the ever-evolving world of smart home appliances.

Fisher Yu also delves into how Hisense leverages its unique "Screens, Operating System, and Platform" technical system to provide premium, user-centric products and services.

For a closer look at Hisense's vision for the future of home appliances, watch the video below.

In addition, if you'd like to stay in the know about the latest tech developments and keep up with what's happening at IFA in 2024, you can register your interest by clicking here.

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