25 Aug 2023

HONOR looks to the future with highly anticipated foldable smartphones

HONOR will be kicking off IFA this year with their opening keynote on the 1st of September

Visitors to IFA Berlin 2023 can look forward to HONOR's presence at IFA this year. Last year’s keynote “Embracing the Connected Future” opened up a world of possibilities with the announcement of HONOR’s product launches in Europe and the company's vision for a collaborative connected future. This year promises to be particularly exciting with HONOR’s much anticipated opening keynote "Unfold Tomorrow" set to take place on the 1st of September at 10:00.  

Entitled “Unfold Tomorrow”, HONOR’s opening keynote will be given by HONOR CEO George Zhao and explore "how technology sets trends that influence every aspect of our lives today". According to HONOR, consumers' choices are not only a reflection of their style, but they also "express part of people's identity and how we choose to live our lives".  

It's time for foldable smartphones to step into the limelight...

Since their inception, foldable smartphones’ constant evolution has been incredible. HONOR has come a long way with each iteration of foldable smartphones, showcasing impressive advancements in design, functionality and durability. According to the company, “It's time for foldable smartphones to step into the limelight, using technology to empower the fashion industry and reshape future life experiences.” HONOR will focus on this concept in Mr Zhao’s keynote and explore the rise of emerging foldable technology and its impact on creativity, as well as how this could influence lifestyle as a whole in the future. Just as the smartphone was a major revolution for the industry, foldable smartphones and their evolving technology are on the starting blocks to set a new standard and norm in terms of comfort, design and identity. 

One of the most anticipated elements of HONOR’s keynote is of course the announced unveiling of the HONOR Magic V2. The updated version of HONOR’s renowned foldable smartphone, the Magic V, is lighter and more compact, and the company states it will be “extraordinary, effortless and intuitive”. 

With the Magic V2, a whole new level of possibilities is expected. HONOR is encouraging us to “step out of the galaxy’s shadows and ignite a new era of innovation” and is offering "a foldable smartphone like nothing we’ve ever seen before". The lightness of the phone for the level of pixels, displays and batteries is unbelievably impressive, and the renowned YouTuber JerryRigEverything said of the phone that, “HONOR makes the Magic V2 to be the thinnest and lightest book-style folding smartphone on the planet.”

As a leading global provider of smart devices, HONOR is committed to facilitating a smart life across all scenarios and all channels, for all people. With a strategic focus on innovation, quality and service, HONOR is dedicated to developing technology that empowers people around the globe. Using its R&D capabilities and forward-looking technology, it is aiming to use its innovative products to create a new intelligent world for everyone. Their opening keynote is one of the most anticipated events at IFA this year, and a powerful and exciting way to kick off the world’s largest consumer electronics and home appliances trade show.

 

KEYNOTE SESSION
HONOR Opening Keynote "Unfold Tomorrow"
1st of September - At 10:00 a.m.
Main Stage in Hall 21

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