IFA and NielsenIQ-GfK are once again partnering at IFA Berlin– a world-leading consumer electronics event being held in Berlin this September. This is a historic year, with IFA celebrating its 100th anniversary this year, and GfK celebrating both its 90th anniversary and its 1st year of combining with NielsenIQ (NIQ).    

At IFA, several experts from NIQ-GfK will be on stage. Michael McLaughlin, President Global Retail at NIQ-GfK, will provide in-depth insights into how innovation triggers consumer purchasing behavior (Friday, Sep 6, 11.15-11.45 am) and NIQ-GfK's Chief Product Officer Troy Treangen will join a panel discussion on misinformation and the power of credible intelligence (Monday, Sep 9, 11.15 am). On Saturday, September 7, 9-10 am, NIQ-GfK will host a German business breakfast on consumer retention and brand loyalty at hall 6.3, Media Suite. 

In addition, NIQ-GfK will have a lounge space inside the Panorama room, located within hall 6.3, next to the IFA Media Centre. This will be the place to meet and exchange ideas with industry experts on data-driven market developments and trends such as AI or sustainability.  

“This partnership highlights the synergy between the most important market information and the latest in technology and innovation,” says Leif Lindner, CEO of IFA Management GmbH.  “Together, we are setting the stage for a future where data-driven decisions fuel industry advancements.” 

NIQ-GfK combines years of expertise with reliable consumer and market data, innovative analytics and predictive intelligence to help retailers and manufacturers - from consumer electronics to home appliances - reveal new pathways to growth. The consumer intelligence company covers more than 95 countries, measuring 97 percent of the world's GDP, over 4.5 million panelists and more than 2,000 unique retailers. 

About IFA Insights Partner 

The IFA Insights Partner program, led by NIQ-GfK in collaboration with IFA Berlin, brings together industry leaders, market experts, and innovators to deliver deep insights into the latest trends and consumer behaviors in the consumer electronics and home appliances sectors. As the designated Insights Partner for IFA 2024, NIQ-GfK plays a pivotal role in shaping the dialogue around innovation, market dynamics, and future industry directions. Through keynote presentations, panel discussions, and interactive sessions, NIQ-GfK leverages its comprehensive data analytics and market expertise to help businesses navigate the ever-evolving landscape of consumer technology. 

About NIQ-GfK  

For 90 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NielsenIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”. 

For more information, visit GfK.com/IFA.