20 Oct 2023

We're all gamers! A chat with King's CTO, Steve Collins

We had an enlightening conversation with Steve Collins, Chief Technology Officer of King — the team behind Candy Crush Saga — at IFA 2023.

During our discussion, we delved into the dynamic evolution of the gaming industry.

We talked about how the definition of a 'gamer' has undergone a significant transformation. Gaming is no longer a mere pastime; it has transitioned into immersive, interactive entertainment.

We also explored the influence of cutting-edge technologies, like AI and augmented reality, in reshaping the gaming landscape.

Additionally, we uncovered Collins' vision of the ideal gaming world, where player satisfaction and innovation take centre stage.

Watch the video below.

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