Add to Cart: Turning Creative Content into Direct Cash Flow with TikTok Shop

From side hustle to full-time creator. Lessons in growth, product choice, and authenticity.

Presented by

Speakers

Tana-Maria Schächtele
(Moderator)
EU Marketing Leader, TikTok Shop

Mighty Mirza
Creator in the Home Appliances & Electronics Space

Track: Marketing & Creativity

Join Tana Maria Schächtele and TikTok Shop Creator MightyMirza for an inspiring conversation on how creative content can become a real business. In this session, MightyMirza shares his journey from balancing a full-time job with late-night livestreams to becoming a full-time creator in less than a year. Specialising in electronics, he will talk about how he got started, what surprised him most about TikTok Shop, how he chooses products that truly resonate with audiences, and what it really takes to succeed as a creator today.

Expect practical insights, honest experiences, and a firsthand look at how authenticity, consistency, and smart product selection can turn content into commerce.