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01 Sep 2023
Sustainability ? What is specifically driving customers purchasing decisions? Inflationary pressures, challenging economic conditions and the cost of living crisis has put unprecedented pressures onto household finances. As consumers embark on a new purchasing decision, what key factors contribute to their purchasing decision? And when it comes to sustainability, which criteria are they looking for and how is this changing going forward? This session will also examine how does this differ across the generations and the area of sustainability labelling.
Olivier Hagenbeek, Director - Simon Kucher

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