As the automotive industry moves towards electrification at break neck speed, can we expect the same from consumers? Consumers in the market for a new vehicle are enthusiastic about EVs for their sustainability promises, petrol savings, and futuristic tech. But consumers are also recognizing a number of barriers to  ownership including inflationary/price pressures and infrastructure shortcomings. Further, the pace of embracing electrification is unequal around the world. In this session, we will understand the global consumer view of this enormous opportunity and how manufacturers and marketers can help close the gap with future EV owners.