Growth vs. Degrowth - The Sustainability Challenge

Whilst we understand that sustainability is an extremely important issue, humans are notoriously slow to adopt to change, and this is disruptive change that is moving at a rapid pace with urgency. Organisations are already grappling with extremely challenging trading conditions, post Covid-19, Energy crisis, inflation, staffing issues - sustainability is viewed to some as a cost. A cost that impacts the profitability of the organisation, as a result there can be a perceived level of reluctance/scepticism in adopting a sustainable approach.

• Where does the thinking originate from that Green is killing the economy?
• The Green Business opportunity ? the key areas to explore
• The board room challenge – putting sustainability higher up the priority list