At IFA 23, we explored the evolving landscape of customer experience with Raul Guillermo Amigo, Author and Founder of UMUNTU CX DESIGN. Amigo shares his vision for the future, where the focus is on understanding human interactions and the dynamic relationship between people and brands, with the goal of designing experiences that truly change lives. 

Amigo explains how customer experience is a blend of processes, memories, and stories, and how these elements are now merging in innovative ways. He emphasizes the importance of creating emotions through digital interactions, a task that designers must approach with creativity and empathy. With advancements in AI, it’s now possible to craft dynamic, ever-evolving experiences that were unimaginable just a few years ago. 

We also discuss the future of immersive experiences, where freedom of choice and personalized technology will redefine how we interact with the digital world. Amigo envisions a future where even doctors might appear as avatars, customized to make patients feel more comfortable, highlighting the profound changes on the horizon. 

Join us as we delve into the future of customer experience design and the transformative power of human-centred technology. 

Watch the video below.

Get your tickets for IFA 2024 here: https://www.ifa-berlin.com/visit