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HEMIX report Q1-3 2023: Analysing the German home electronics market

20 Nov 2023 |
The Home Electronics Market Index (HEMIX) for the first three quarters of 2023 reveals a varied landscape for the home electronics sector in Germany.

Compared to the same period in 2022, the market experienced a 6.1 percent decline, reaching a total sales volume of nearly 31.8 billion euros. Despite this overall downturn, notable growth was observed in specific segments such as photography and audio/video accessories. This performance underscores the dynamic nature of the home electronics market in Germany, reflecting changing consumer preferences and technological advancements.


Trends in consumer electronics

Consumer electronics in Germany witnessed a 6.5% decline, amounting to close to €20 billion in sales. Notably, while consumer electronics saw a slight sales increase of 0.6%, privately used telecommunications products and IT products faced reductions of 6.4% and 13.9%, respectively. Television sets experienced a 10.7% drop in sales. Conversely, positive trends were observed in specific areas: action cams (up 8.9%), digital cameras (up 6.3%), and interchangeable lenses (up 0.3%). The audio/video accessories division also saw a rise of 4.3% in sales, reaching almost €1.2 billion. Video game consoles surged by 72.7% in sales. In the telecommunications segment, wearables like fitness trackers and smartwatches grew by 2.0% in sales, while smartphones witnessed a 7.2% decline.

 Credit: Glenn Carstens-Peters  Unsplash

Shifting dynamics in electrical household appliances market

The German electrical household appliances sector presented a mixed scenario. Large electrical appliances saw an 8.2% decrease in sales, reaching €7.1 billion. In contrast, small electrical appliances showed a relatively stable market with a modest 0.6% drop in sales, totalling €4.7 billion.

These figures indicate varying consumer spending patterns in different sub-sectors of the home electronics market. The market figures for the HE sector are collected jointly by the industry organisation gfu Consumer & Home Electronics GmbH and GfK for all market participants in the form of the official Home Electronics Market Index HEMIX and published for each quarter.

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