Discover our programme.

6-10 September 2024
at Messe Berlin

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Innovation Stage

Focussing on big picture strategy, insights and thought leadership. Hear from senior executives at the world's leading brands as we explore today's biggest opportunities and where the industry is moving.

Location: City Cube

Dream Stage

Discover cutting edge brands, concepts and future visions. Hear from the companies who are pushing boundaries including demonstrations of flying cars and cognitive robots as well as start-up pitch battles and discussions with global key opinion leaders.

Location: IFA Next, Hub 27

Inspiration Stage

Be the first to learn about the latest innovations that will be hitting the market in 2024. Hear from a selection of our exhibitors as they host press conferences and product launches.

Location: Hall 6.2

Audio & Creators Stages

Enjoy interactive talks, live podcasts, masterclasses and celebrity appearances. Hear from DJs, Hip-Hop artists, photographers, influencers and tech bloggers on how they generate world class content with the latest equipment and platforms.

Location: Halls 13, Hall 17

The top 5 themes for this year's programme are AI, Sustainability, Connectivity, Fitness & Digital Health and Content Creation.

This year’s content programme will host 120+ speakers and has been designed to inspire, inform and delight attendees. Focussing on the hottest topics, this is your chance to learn from key opinion leaders and groundbreaking pioneers.
Use the search function to filter sessions by the companies you want to hear from and the topics of most interest. You’ll be able to build your own personalised agenda by bookmarking favourite sessions on the event app!

Download the IFA event app

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  • Hall 17
    60 mins

    Updates on Bibisbeautypalace's comeback, Selena Gomez's reaction to body shaming, and Tory Lanez's punishment - to you that just sounds like a rant about stars and influencers? It doesn't have to be that way! Gizem aka @morethangossip updates her followers almost daily with the latest from the world of celebrities and explains what's behind the clickbait headlines or TikToks. When talking about Taylor, Harry and other celebrities becomes "more" than gossip and why gossip can even be highly political - find out from Gizem on the Creator Stage at IFA Berlin!

    Why gossip grabs headlines
  • IFA Next, Hub 27
    45 mins

    Join H.E In-ho LEE, Executive Vice Chairman of the Korea International Trade Association, and former 1st Vice Minister of Ministry of Trade, Industry and Energy in Korea, to uplift a discussion of trading towards innovation.  

    What to expect during his session: 
    Sub1. Trade and Economic Cooperation between Korea and Germany
    Sub2. Startup Eco-System of Korea and Germany
    Sub3. IFA and NextRise, what they matter
    Sub4. The Era of Digital Innovation and its way forward : Korea and Germany 

  • City Cube
    60 mins
    Known as 'the ultimate modern celebrity' by The Independent, Nicole's musical stardom, TV appearances, philanthropic efforts, and social media influence have made her a true icon. In her exclusive fireside chat on Saturday, 7 September at 11:15, she will dive into how tech has transformed the entertainment industry and reveal her favourite gadgets that have impacted the world of artists. Plus, she'll highlight her work with the Special Olympics and other human rights initiatives, showing the power of innovation for all.  
    Fireside Chat with Nicole Scherzinger
  • IFA Next, Hub 27
    30 mins

    Sascha Pallenberg is a German tech blogger and consultan named one of the NEXT 100 top influencers in the European digital industry in 2013. For four consecutive years (2010-2013), Sascha won the 'Top 20 Smart Mobile Device Pundit' award for the most influential bloggers and journalists in mobile computing. Later in 2015, Sascha was awarded the 'Golden Blogger' as Blogger of the Year in Germany before moving to Daimler AG's Corporate Communications department as Head of Digital Transformation in February 2017. He was then Chief Awareness Officer at aware, Germany's first sustainability platform, until 2023. Sascha Pallenberg is MeTacheles Chief Editor and supports companies in sustainable transformation processes.

    Germany's #1 Tech Blogger talks modular gadgets for sustainability
  • Hall 13
    60 mins

    Innovation as Tradition: The Berliner Philharmoniker Celebrate Two Media Anniversaries
    Founded in 1882, the Berliner Philharmoniker are not only one of the world’s leading symphony orchestras but have also always been a pioneer in the media distribution of their concerts. Milestones include the establishment of the Digital Concert Hall (2008/09) and the Berliner Philharmoniker Recordings label (2014). Both projects were realised in accordance with the orchestra’s ethos of independence and self-responsibility. To mark the double anniversary, Olaf Maninger, Principal Cellist and Media Board Member, and Recording Producer Christoph Franke will provide a retrospective in their panel on the Audio Stage.

    Meet the Berliner Philharmoniker @THE13 Audio Stage
  • IFA Next, Hub 27
    45 mins

    Taiwan Tech Arena (TTA) is Taiwan’s flagship startup ecosystem-building program, launched by the National Science and Technology Council (NSTC) in 2018. Its vision is to establish a vibrant international startup ecosystem and foster entrepreneurship by leveraging technology, talent, markets, and capital from around the world.

    In 2024, the NSTC launched the Taiwan Chip-based Industrial Innovation Program (Taiwan CBI), which aims to enhance Taiwan's semiconductor industry by integrating chips with advanced technologies like AI and attracting global tech startups and investments to drive innovation.

    Taiwan CBI is designed to attract international talent and strengthen Taiwan’s position as a leading center for semiconductor innovation. Incentives will be provided to qualified startup teams coming to Taiwan, including chip tape-out, IP services, initial funding, and more."

  • Hall 17
    105 mins

    Join us for an exciting series of Sony Masterclasses at IFA 2024, hosted on the Creator's Stage. Moderated by Mike Suminski, these sessions will offer practical demonstrations and in-depth insights into cutting-edge filmmaking techniques, led by industry professionals Susanna and Paul.

    Saturday with Susanna Kosa: "Outdoor Filmproduktion - Wie ich meine Traumprojekte lande und wie starker Branded Content aussehen kann"

    Susanna, outdoor filmmaker, will take you on a journey through the exhilarating world of outdoor film production. Using the Sony FX6 mounted on an FPV drone, she will demonstrate the adrenaline-pumping possibilities of capturing high-speed action. Learn how to create compelling storylines with the Sony a7SIII, FX3, and FX6, and discover the secrets of emotional storytelling in challenging outdoor environments. Susanna will guide you through the entire process, from initial concept to landing your dream projects, ensuring your branded content stands out.

    Sony Masterclasses: Outdoor film production - How I land my dream projects and what strong branded content can look like
  • 07 Sep -
    IFA Next, Hub 27
    60 mins

    Join us for an exciting global pitch battle featuring cutting-edge hardware AI startups. Watch as innovative companies compete head-to-head, showcasing breakthrough solutions that redefine the future of technology. AI-driven tools will be at the heart of the discussion. This event brings together world-changing ideas from around the globe. Don’t miss out on the grand finale where one visionary startup will emerge as the ultimate winner. Tune in and witness the future of hardware unfold!

    The list selected by The Factory Netwok:
    GenGenAI
    Impactive AI
    Nuwa Pen
    Morphingi
    PIA Space 

  • Hall 17
    60 mins

    A criminal "career", drugs, two years on the run abroad, almost ten years in prison. Maximilian Pollux has been through it all. He knows why people murder, knows prison life like the back of his hand and can explain criminal cases from his perspective like no one else. In Germany's first true criminal podcast, the ex-gangster talks about why people murder and uncovers the truth. He will discuss an exclusive new case at the IFA Creator Stage.

    Pollux: True Criminal > Live Podcast Special
  • Don't miss out - get your IFA ticket today!

  • IFA Global Markets, EXPERT TALKS
    75 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    Retailers are going all out to win customers. In this Fireside Chat with the COO of MediaMarkt Benelux, we will explore the impressive efforts Europe's largest electronics and appliances retailer to expand its market impact and omnichannel retailing. From its own Arcade gaming brand and events to 'Marketplace' with vendors who aren't in store to new formats to aid omnichannel execution, MediaMarkt Benelux shows us how to do the new retail.

  • Hall 13
    420 mins

    Join us in the Hall 13 for an immersive Dolby experience with live presentations from Dolby experts and special guests.

    What to expect: 
    • 14:15–14:45: Dietmar Wunder, the German voice of "James Bond" (Daniel Craig) and "John Sinclair," will talk about his life as a voice actor.
    • 16:15–16:45: SCHILLER, Germany's most successful electronic artist, will discuss his music and Dolby Atmos sound.
    • Hourly from 11:00 to 18:00: Dolby Power Briefing sessions on how to get the best Dolby experience at home and on the go.
    • All Day: Experience Dolby Atmos in the NIO car in Hall 12.
    Love Music More in Dolby
  • Hall 17
    90 mins

    Join us for an exciting series of Sony Masterclasses at IFA 2024, hosted on the Creator's Stage. Moderated by Mike Suminski, these sessions will offer practical demonstrations and in-depth insights into cutting-edge filmmaking techniques, led by industry professionals.

    Sunday with Paul Sydowl: "Die Macht von Dokumentationen"

    Paul will showcase the transformative power of documentary filmmaking. He will present two of his recent projects: a mini-documentary on racing driver Sophia Flörsch and a soon-to-be-released Olympic documentary. Through these examples, Paul will explore the narrative choices and technical reasons for selecting the Sony FX3 and FX6 cameras, along with the lenses that brought his stories to life. This session will provide valuable insights into the craft of documentary storytelling and the technology that makes it possible.

     

    Sony Masterclasses: The power of documentaries
  • IFA Next, Hub 27
    45 mins

    We've been promised flying cars for 100 years, and it appeared that the laws of physics told us it was impossible. Learn about the Alef flying car - the best-selling aircraft in history, with over 2 billion people reached through news and social networks, and the first historical electric car with vertical takeoff and flight.

    Witness a stationary model at IFA and watch footage of the real flying car during Jim Dukhovny's keynote.

    Keynote: Introducing Alef - first real flying car in history
  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    The Founder of flocq is one of the few experts with his fingers on the pulse of how sustainability sells consumer electronics and home appliance products. Using some entertaining case examples for his work with European football teams and players, Liam McSherry will talk about how football is putting in the boot to kick sustainability into a goal for all of us.

  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    This is the presentation you'll need to understand what's selling in Germany in consumer electronics and appliances. It's a statistical powerhouse that maps what's selling from German channels. Industry expert Dr. Rudi Aunkofer will show the trends in Europe's most competitive CE/HA market-- in detail and in data, but the most important part he'll share is knowing the WHY behind these trends.

  • IFA Next, Hub 27
    60 mins

    Nour Idelbi reveals how companies can effectively target Generation Z. Learn about the latest trends and strategies in marketing to this digital and values-driven generation. Get inspired and gain valuable practical tips and insights to take your marketing campaigns to the next level.

    What does Gen Z REALLY Want?
  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    Follow the emerging technological trends in the Hardware User Interface sector (smart surfaces, the use of IoT, and more innovations) with this presentation. It's an overview of consumer User Experience through the interfaces available on the market. For Product Designers and companies aiming to innovate their products by improving perceived quality, this session by Michele Aiello, the co-founder and CEO of èlevit, will offer you a guide to success based on the experiences èlevit has gained working in the automotive, home automation, appliance, and other industries.

  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    With more than 25 years of experience, Samy Moustafa is sharing his knowledge about the electronics and lifestyle market. He is the co-Founder of SI, a European-based sales agency with entities in the USA, MEA, LATAM and APAC providing a global, yet local, sales management for brands in consumer electronics, FMCG and cool gadgets to fashion retail, personal care and luxury goods.

  • IFA Next, Hub 27
    60 mins

    Join us for an exciting global pitch battle featuring cutting-edge hardware sustainability startups. Watch as innovative companies compete head-to-head, showcasing breakthrough solutions that redefine the future of technology. A place to see bloom sustainable energy innovations, this event brings together world-changing ideas from around the globe. Don’t miss out on the grand finale where one visionary startup will emerge as the ultimate winner. Tune in and witness the future of hardware unfold!

    The list selected by The Factory Network:
    Evar
    Solaires
    IDB
    KoreaGreenData
    MoveAWheeL

  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    The head of APPLiA, the Home Appliances Association, joins us for a chat about the present and future of home appliances. With research and insight fresh from the association in Brussels, you'll walk away with a better understanding of the home appliance market, the trends, and the role appliances must play in a more sustainable world.

  • Don't miss out - get your IFA ticket today!

  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    Virscient founder Dr Dean Armstrong will speak on wireless connectivity. The future of connected gadgets depends upon many companies who have great products but don't know how to leverage the various wireless/RF connectivity solutions to improve their product’s performance and the end user experience. With a couple case studies to show, he will also mention Virscient's new licensable software products SoundTrack (Apple Find My for audio devices) and LiveOnAir (low latency wireless audio).

  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    In this Fireside Chat with the Executive Director of the Wireless Power Consortium’s, we'll talk about the Qi standard and the launch of Ki – the global wireless power transfer standard for kitchens. Ki (pronounced ‘Key’) standard promises a more convenient kitchen that is free of power cords, provides cooking surfaces that are cool to the touch immediately after use, and improves space utilization that optimizes counter space. WPC is comprised of over 300 member companies from across the world, including Apple, Sony, Samsung, Microsoft, Huawei and Google, as well as many smaller and start-up technology companies. Their Qi interface technology is certified for over 9000 different wireless charging products-- a great example of what collaboration and cooperation can do.

  • IFA Next, Hub 27
    45 mins

    The era of passwords is coming to an end, with new alternative methods of online authentication steadily taking their place to secure our ever-changing digital identities. With AI allowing hackers to carry out cyber attacks on a much wider scale, passwords—with their vulnerabilities—are simply not enough to provide a strong sense of security anymore.

    During his presentation, Sorin Manole will draw a parallel between online authentication solutions and more familiar technologies, guiding participants through the evolution of our digital identities and predicting what’s next.

    Beyond passwords: What’s out there to secure our digital identities?
  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    Thread is a low-power and low-latency wireless mesh networking protocol built using open and proven standards. Standarization expert Jos Bruins will unravel for us the advantages of Thread which can enable even the most diverse ecosystem of IoT devices, systems, and services to be more sustainable, secure, and reliable. Thread is an agnostic network layer, working well with application layer technologies such as DALI+, KNX IoT, and Matter.

  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    CONTEXT tracks the development of the smart home category through its sales panel and annual consumer-attitude surveys. Adam Simon, Global Managing Director, will bring the latest slaes trends in smart home from retail and distribution from across Europe. Its analysis of smart home data is enhanced as CONTEXT has also helped create the European Smart Association bringing together national organizations-- SH&BA (UK), FFD (France) and SHD (Germany)--for further understanding.

  • 09 Sep -
    IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    There's hardly anyone better than Bob Raikes to talk about the future of the TV. Appearing on behalf of the 8K Association, Bob will discuss the development of 8K TV as well as other trends. After 40 years in the business, Bob notes, 'Nearly everybody thinks that whatever we have at the time is good enough. Until they see the next thing...'

  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    Many companies build their supply chain by accident or circumstance. Magnus Michael, author of a thesis analyzing supply chain, based this talk on his experience running several electronics companies as well as on his observations. He will guide you through building a 'purposeful' supply chain. How has supply chain changed since the pandemic? We'll explore some of the new characteristics of global supply and offer advice so you can navigate to success.

  • IFA Next, Hub 27
    60 mins

    Join us for an exciting global pitch battle featuring cutting-edge hardware for Emerging Consumer Tech startups. Watch as innovative companies compete head-to-head, showcasing breakthrough solutions that redefine the future of technology.  Understanding next-gen consumer gadgets, this event brings together world-changing ideas from around the globe. Don’t miss out on the grand finale where one visionary startup will emerge as the ultimate winner. Tune in and witness the future of hardware unfold!

    The list selected by The Factory Network:
    FYTA
    kikaGO
    PLAUD.AI
    TheLittleCat
    ViXion

  • IFA Next, Hub 27
    45 mins
    We’re entering a new era where sustainability is no longer optional—it's a baseline requirement. For businesses, this is an opportunity to meet evolving consumer demands. As electricity grids become more volatile, there’s a chance to cut real emissions by shifting energy use to times when cleaner power is available - and attract and engage new users with these sustainable solutions. Join us to learn how consumer electronics companies can build smarter products that optimize energy use and empower their consumers to lower their carbon footprint and energy costs.
  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    What's it take to be a great sourcing manager? Alberto Antinucci is a dynamic expert in business strategy with 30+ years of experience in high-tech ventures within China. As a sought-after public speaker and university lecturer, Alberto shares his expertise and insights. Alberto also talks about the latest major economic trends in China, important lessons on how to approach the Chinese market, how to manage a negotiation with the East, sourcing trends, and an update on how AI is unfolding.

  • Don't miss out - get your IFA ticket today!

  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    With decades of experience selling to manufacturers and distributors, Etienne Finet will share what brands expects from their suppliers. From his base in Silicon Valley, Etienne has served OEM and white box suppliers as well as retail. He'll share his in-depth experience in working in Asia, Europe and USA.

  • IFA Next, Hub 27
    60 mins
    Join Daniel and Pavol at the IFA Next Lounge to onboard the discussion towards:
    • Customer Centricity and how it’s driving business success
    • Tactics of how to drive for better customer experience in teams and business
    • Examples and case study of how AskBrian put customer (feedback) front and center of developing and growing the business. 
    • Open Q&A with a Founder and a Strategy Advisor/ Business Angel/ Start-Up Coach. 
  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    Everyone knows retail is now all about experience, but how do you make retail experiences? From his experiences with famous brands, retail innovator Selim Morelevi will talk about using technology to create better retail experiences. In his session, Morlevi will show a number of custom-build inventions as well as some re-imagined tech that stimulates customer experience.

  • IFA Global Markets, EXPERT TALKS
    30 mins

    Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

    There's a whole new world of sales opportunity waiting for the vendors and distributors that can see the new routes to market. Never before have there been so many ways to reach customers. This presentation offers a refreshing (and shocking) look at the current state of traditional and emerging channels. The market is not only getting 'wider', but gaining hidden dimensions.

  • Hall 13
    60 mins
    Since 1962, Audio-Technica has been driven by its love for sound, focusing on creating award-winning headphones, turntables, and microphones. At this year's IFA, attendees can explore some of the newest product releases and well-known fan favourites, and also participate in a Giveaway for a chance to win one of the showcased items. We look forward to seeing you there!
    Audio-Technica Raffle! Winner announcement
  • IFA Next, Hub 27
    60 mins

    Only three finalists will go head-to-head.  

    Meet our esteemed panel of judges, which includes industry leaders, tech visionaries, and investment experts who will evaluate the pitches and steer our audiences’ opinion:

    Stefanie Trapl: Expert in launching premium brands, Stefanie is passionate about consumer electronics and market strategy.
    Robert Kopka: Founder of StartMatch.ai, Robert excels in simplifying grant applications for startups and mentoring entrepreneurs.
    Mark Caffrey: CEO of Syntropic Medical, Mark is advancing neurostimulation techniques for psychiatric disorders.
    Niklas Spichalsky: Business angel and founder, Niklas is focused on leveraging technology to transform markets.
    David Weng: Leading expert in sports IoT, Ming-Che is pioneering RTLS total solutions.
    Heather Swift Hunt: Heather empowers hardware startups and creators worldwide, having guided thousands at Kickstarter.
    Peter Machona: CTO of HeySalad, Peter drives innovation at the intersection of technology and agriculture.
    Olga Lysak: A multilingual leader and AI enthusiast, Olga manages Lemberg Solutions' Hamburg office and drives charitable initiatives.
    Stefanie Koch: With 15+ years in hardware and software, Stefanie excels in sustainable product design for a circular economy.