3 Jul 2025 – 12:30
Press lunch - Italy (Milan)
Terrazza San Babila - A'Riccione Terrazza 12
Via Durini, 28
20122 Milano
Italy
2 h 30 min
Italy’s press lunch marks a key moment in presenting exclusive highlights for IFA 2025.
Access: Invitation Only
3 Sep 2025 – 10:00
Intelligence that Delights
Hall 1.1
45 min
At this year's IFA, Siemens will be demonstrating how intelligent household appliance technology goes far beyond pure functionality. Under the motto "Intelligence that delights", the company is providing insights into the latest design trends, a wide range of installation solutions and smart innovations that make everyday life noticeably easier. The focus is on inspiring technology design, genuine durability and sustainable relief in modern life and living. Journalists can look forward to an outlook on pioneering developments that combine technology, aesthetics and quality of life.
Language: German (translation available)
Access: Registration needed
Register here
3 Sep 2025 – 11:00
Imagine the Future
Hall 2.1
45 min
The Miele management cordially invites journalists to this year's press conference. This year's IFA will focus on the latest trends in the connected home, pioneering new products, award-winning design - and, above all, the next level in cooking. Miele will also be presenting its new sustainable trade fair concept. We look forward to seeing you there.
Language: German (no translation available)
4 Sep 2025
Palais (Hall 19)
IFA Retail Leaders Summit 2025

The IFA Retail Leaders Summit: A C-level meeting for retail, tech and consumer brands - exclusive, focussed, future-oriented.
4 Sep 2025 – 10:00
Workshop: TV-Technologien für eine bessere Bildqualität (1/3)
Philips Ambilight TV Basecamp - Zwischen Sommergarten und Halle 22
60 min

The TV workshop is all about the latest TV technologies and innovations for better picture quality. Danny Tack combines technical insights with a shootout and interactive insights into the most important industry trends.

Language: English (no translation available)
Access: Registration needed
Register here
4 Sep 2025 – 10:00
Ignite Possibilities: Anker Innovations Global Launch Event at IFA 2025
Dream Stage
45 min
At IFA 2025, Anker Innovations unveils its unified global brand vision alongside major product launches that bring intelligence into everyday life. Under the theme “Ignite Possibilities Through Ultimate Innovation,” the showcase explores how AI-driven solutions are transforming the way we live, move, and connect.
Language: English (no translation available)
4 Sep 2025 – 13:00
Workshop: TV-Technologien für eine bessere Bildqualität (2/3)
Philips Ambilight TV Basecamp - Zwischen Sommergarten und Halle 22
60 min
The TV workshop is all about the latest TV technologies and innovations for better picture quality. Danny Tack combines technical insights with a shootout and interactive insights into the most important industry trends.
Language: English (no translation available)
Access: Registration needed
Register here
4 Sep 2025 – 13:00
AEG Pressekonferenz
Hall 4.1 / 101
45 min

AEG is presenting groundbreaking new products at IFA 2025, including a new dishwasher series focussing on performance, design and sustainability. Media representatives will experience the innovations live, gain insights from AEG experts and enjoy a culinary experience centred around sustainable enjoyment.

 

Language: English (no translation available)
Access: Registration needed
Register here
4 Sep 2025 – 14:00
Narwal at IFA 2025: Flow in the Deep Clean
Dream Stage
60 min

As one of the world’s leading innovators in robotic cleaning, Narwal presents an exclusive showcase at IFA 2025. Discover groundbreaking technologies including the next generation of their Auto-Washing Mop, new additions to their 2025 global lineup, and insights from Narwal’s leadership on the future of intelligent home care.

Language: English (no translation available)
4 Sep 2025 – 14:00
LG Electronics Standführung
Hall 18, Stand 101
60 min
At IFA 2025, LG is presenting the "Affectionate Orchestra" - a symphony of AI, technology and everyday life. The AI Home takes centre stage: connected, empathetic and sustainable.
With advanced ThinQ AI, LG shows how intelligent products and services create new lifestyles and thus harmoniously support households in everyday life.
Language: German (no translation available)
Access: Registration needed
Register here