Press Conference
60 min
At Acer, we believe technology can break barriers and empower people to do more, whether you’re working, gaming, or just living life. Join our event where we will unveil our latest innovations ahead of IFA.
Language: English
Press Conference
1 h 30 min
Language: English (translation available)
Access: Registration needed
4 Sep 2025 – 10:00
Ignite Possibilities: Anker Innovations Global Launch Event at IFA 2025
Dream Stage (Hall 25)
Press Conference
45 min
At IFA 2025, Anker Innovations unveils its unified global brand vision alongside major product launches that bring intelligence into everyday life. Under the theme “Ignite Possibilities Through Ultimate Innovation,” the showcase explores how AI-driven solutions are transforming the way we live, move, and connect.
Language: English (no translation available)
Press Conference
60 min
Join EcoFlow as we explore the future of energy through a seamlessly connected ecosystem—from AI-powered home energy management to modular solar and portable solutions. Discover how innovation, smart living, and sustainability come together to power every lifestyle. Inspiring stories, forward-looking tech, and a glimpse into what’s next.
Language: English (no translation available)
Press Conference
60 min
At IFA 2025, Samsung will showcase its vision for how AI is shaping the modern home, both now and in the future. As a leader in AI Home solutions, Samsung will demonstrate how its mobile devices, TVs, laptops, and home appliances harness AI to enrich daily life. The presentation will highlight the transformative potential of AI in the home, with a focus on how Samsung’s AI-enabled products and SmartThings ecosystem work together seamlessly to simplify everyday living.
Language: English (no translation available)
Access: Invitation Only
Press Conference
60 min
As one of the world’s leading innovators in robotic cleaning, Narwal presents an exclusive showcase at IFA 2025. Discover groundbreaking technologies including the next generation of their Auto-Washing Mop, new additions to their 2025 global lineup, and insights from Narwal’s leadership on the future of intelligent home care.
Language: English (no translation available)
4 Sep 2025 – 15:00
Arspura - Product Launch @ IFA 2025 - Better Air, Pure Life
Dream Stage (Hall 25)
Press Conference
60 min
Arspura, a pioneer in kitchen ventilation, unveils its aerodynamically inspired IQV technology at IFA 2025 — bringing a new era of clean, odor-free cooking to homes worldwide under the vision of “Better Air, Pure Life.”
Language: English (no translation available)
Access: Registration needed
4 Sep 2025 – 18:00
Sommergarten Stage
4 h
IFA Sommergarten Opening Night - with Deine Cousine and EVIL JARED x KROGI
Rockstars and Newcomers celebrate the opening of IFA and Sommergarten with Berlin and the world.
Audio
5 Sep 2025 – 10:00
Dream Stage (Hall 25) / IFA Berlin, IFA NEXT Hall, Dream Stage
5 min
Warm Welcome @IFA 2025 with MediaMarktSaturn
Introductory greetings by the moderator, Victor Mansaré
Language: English
Home Appliances
Home & Entertainment
Smart Home
5 Sep 2025 – 10:05
Dream Stage (Hall 25)
10 min
Opening remarks by the MediaMarktSaturn Management Board
Further information will follow
Speakers C. Geilert (MediaMarktSaturn Deutschland)
Language: German
5 Sep 2025 – 10:15
Dream Stage (Hall 25)
45 min
MediaMarkt Saturn - Retail Media x Marketplace: Best Practices and Synergies
Further information will follow
Speakers T. Ahlers (MediaMarktSaturn), C. Kollesch (MediaMarktSaturn)
Language: German
5 Sep 2025 – 11:00
Leading with Innovation: How Hisense Owns the Moment Through Cutting-Edge Technology
Innovation Stage (City Cube)
Press Conference
60 min
As a global leader in display technology and intelligent home solutions, Hisense is set to unveil a new chapter in innovation at this upcoming launch event. Building on the successful debut of the RGB-MiniLED in this January, a breakthrough that marked a new era of accessible premium technology. Hisense will further upgrade its RGB MiniLED TV with powerful hardware improvements and AI-driven software, designed to bring fans closer to every moment of the game.
This media event marks not only a technological milestone, but also hints at the brand’s continued ambition to be where the action is, and where passion truly lives.
This media event marks not only a technological milestone, but also hints at the brand’s continued ambition to be where the action is, and where passion truly lives.
Language: English
5 Sep 2025 – 11:00
Dream Stage (Hall 25)
45 min
MediaMarktSaturn - Panel Discussion: A space full of possibilities: Space as a Service as a new successful business model for retail and partners
Further information will follow
Speakers C. Geilert (MediaMarktSaturn Deutschland), S. Harring (De’Longhi Deutschland Gmb), M. Tengler (MediaMarktSaturn)
Language: German
5 Sep 2025 – 12:00
Creator Stage (Creator Hub, Palais)
45 min
From Sparks to Sales: How Tech & Home Appliance Brands Win on TikTok
The way consumers discover and shop for technology and home appliances has transformed — and TikTok is at the heart of that change. In this keynote, TikTok will showcase how brands can tap into the platform’s unique culture of creativity and community to drive real business impact.
We’ll dive into the Samsung 100 Creator Campaign, a standout example of how creator-driven storytelling can fuel awareness, engagement, and conversions at scale. The session will also feature a fireside chat with Dr. Alexander Dony - Global CMO - BSH, where we’ll explore how iconic home appliance brands are building authentic connections with TikTok users, from everyday hacks to product inspiration.
Whether you’re looking to spark product discovery, amplify brand love, or accelerate sales, this session will give you actionable strategies and proof points on how to unlock the full potential of TikTok for tech and home appliance marketing.
We’ll dive into the Samsung 100 Creator Campaign, a standout example of how creator-driven storytelling can fuel awareness, engagement, and conversions at scale. The session will also feature a fireside chat with Dr. Alexander Dony - Global CMO - BSH, where we’ll explore how iconic home appliance brands are building authentic connections with TikTok users, from everyday hacks to product inspiration.
Whether you’re looking to spark product discovery, amplify brand love, or accelerate sales, this session will give you actionable strategies and proof points on how to unlock the full potential of TikTok for tech and home appliance marketing.
Speakers A. Dony (BSH), M. Schmitt (TikTok), S. Fröhlich (TikTok), A. Rodrigues Cervo (Rodervo)
Content Creation
Marketing & advertising
Photo, Video & Content Creation
5 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
60 min
Binary Hearts: Wenn Algorithmen zu Gefährten werden - Von smarten Systemen zu sozialen Begleitern – Perspektiven auf KI, Robotik und menschliche Nähe.
In the panel discussion ‘Binary Hearts: When Algorithms Become Companions’ on Friday, 5 September, at 1 p.m. in the Palais am Funkturm, experts will discuss how emotional our relationship with household robots is – and what consequences this has for acceptance, expectations and ethics. The discussion will be based on an international consumer survey conducted by GFU and Oliver Wyman on the bonds between humans and smart assistants.
Speakers D. Reger (NEURA Robotics), M. Schulte (Oliver Wyman), P. Schweidler (Human-Factors-Consult), S. Warneke (GFU – Home & Consumer Tech), C. Ploß (Bundesministerium für Wirtschaft und Energie), E. Czerski (N Robotics)
Language: German
AI
Smart Home
5 Sep 2025 – 13:00
Dream Stage (Hall 25)
30 min
Customer focus, quality consulting, and delivery in 90 minutes – how MediaMarktSaturn stands out with its new concepts
Further information will follow
Speakers A. Rauchut (Mediamarkt Saturn Deutschland)
5 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
MediaMarktSaturn – Transforming the brand towards the Experience Champion
Further information will follow
Speakers R. Schmitt (MediaMarktSaturn)
Language: German
5 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
MediaMarktSaturn - Personalized Service like in your local corner store – The new concept for personalization at Europe‘s market leader as a differentiator
Further information will follow
Speakers J. Norberg (MediaMarktSaturn)
Language: German
5 Sep 2025 – 14:00
Innovation Stage (City Cube)
IFA Innovation Awards 2025
We're introducing the IFA Innovation Awards to celebrate breakthrough design and engineering. A panel of independent experts will honour standout innovations across diverse categories recognising the best products shaping tomorrow. Join us 5 Sept, 14:00 on the Innovation Stage for the winner reveal
Language: English
