7 Sep 2026 – 14:00
Creator Stage
30 min
How digitally sovereign is Europe?
Who really controls our digital lives? Markus Beckedahl on big tech, power, and Europe's path to digital independence.
Track: World of AI & Future of Tech
Speakers
Language: German
7 Sep 2026 – 14:30
Dream Stage (Hall 25) / Dream Stage, IFA Next
60 min
2026 Tuya Global Developer Summit Europe
Discover how AI, smart energy, robotics and connected devices are transforming the way we live, work and interact with technology.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Robotics
Smart Home Ecosystems
Retail Innovation Zone
Home Appliances
IFA Next
Smart Home
7 Sep 2026 – 14:45
Creator Stage
60 min
Smart Glasses – Next Big Thing or Privacy Nightmare?
The new generation of smart glasses is here. What was once the stuff of science fiction is now ready for everyday use. But what new features do they offer, and what risks do they pose to data protection and privacy?
Track: World of AI & Future of Tech
Language: German
Wearables
7 Sep 2026 – 15:00
Expert Talks (Hall 26c)
60 min
Fixing the Broken Supply Chain
Think the supply chain crisis is behind us? Think again. In consumer electronics and home appliances, legacy silicon bottlenecks, geopolitical decoupling, and maritime disruptions are quietly eroding operating margins. Discover why normal is never returning and how the most resilient companies need to engineer their supply networks to turn relentless global volatility into an unfair advantage.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Circular Economy
Ecodesign
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 15:30
Dream Stage (Hall 25)
45 min
The anatomy of a scam: Staying protected in the AI age
What happens when the person who once ran scams takes the stage to explain them?
For the first time, SquareTrade brings that conversation to IFA.
A reformed scammer, behind an estimated €60 million in fraud, joins insurance, retail and media voices to reveal the anatomy of a modern scam. Exploring the tactics being deployed today, from deepfakes to social media scams to fake online stores and the risks facing younger generations today who are unwittingly recruited into criminal networks.
This panel unpacks the current state of play for European consumers in an increasingly digital, and increasingly risky, world.
For the first time, SquareTrade brings that conversation to IFA.
A reformed scammer, behind an estimated €60 million in fraud, joins insurance, retail and media voices to reveal the anatomy of a modern scam. Exploring the tactics being deployed today, from deepfakes to social media scams to fake online stores and the risks facing younger generations today who are unwittingly recruited into criminal networks.
This panel unpacks the current state of play for European consumers in an increasingly digital, and increasingly risky, world.
Track: World of AI & Future of Tech
Language: English
7 Sep 2026 – 16:00
Creator Stage
60 min
AI: Magic, Myth and Marketing
Between magic and machinery: how do we talk about artificial intelligence, and what lies behind it? While Isabelle Rogat explores the cultural narratives surrounding AI and its magical connotations, Karine Gromada demystifies our perception of AI agents. They will then jointly answer questions from the audience.
Track: World of AI & Future of Tech
Speakers
Language: German
Artificial Intelligence
7 Sep 2026 – 16:30
Dream Stage (Hall 25)
30 min
Who Controls the Customer Journey? Retail, Platforms or AI?
AI and search are reshaping purchase decisions. This session reveals where demand starts, how the digital shelf captures it, and how manufacturers can regain influence across the customer journey.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Artificial Intelligence
Home Appliances
IFA Next
7 Sep 2026 – 17:00
Dream Stage (Hall 25)
60 min
heiseshow live
At IFA 2026 in Berlin, heiseshow will be covering an event live on site for the first time since its relaunch. This edition therefore focuses on the most important new products at IFA – the team assesses what really matters at the trade fair and which trends and products will shape this autumn’s tech scene.
Track: World of AI & Future of Tech
Speakers
7 Sep 2026 – 17:00
Creator Stage
2 h 30 min
AI Monday Berlin@IFA: Human-Centered AI for the Home of Tomorrow
Join AI Monday Berlin to explore how AI is shaping the future of the home, supporting better living, ageing, and energy efficiency.
Track: Smart & Sustainable Living
Speakers
Language: English
Access: Trade Visitors Only
Smart Home Ecosystems
Home Appliances
Smart Home
8 Sep 2026 – 10:00
Dream Stage (Hall 25)
10 min
Welcome Session: What’s Moving the Startup World?
What’s moving the startup world?
Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Track: World of AI & Future of Tech
Speakers
Language: English
8 Sep 2026 – 10:10
Dream Stage (Hall 25)
30 min
Founder Talk - What It Takes to Build a DeepTech Company in Healthcare
From Science Fiction to Healthcare
How do you bring deep-tech innovation from the lab to the hospital? Alexander Leutner, CEO of Cellbricks Therapeutics, shares insights into building a bioprinting company and what it takes to turn an ambitious vision into reality in one of the world’s most highly regulated industries.
How do you bring deep-tech innovation from the lab to the hospital? Alexander Leutner, CEO of Cellbricks Therapeutics, shares insights into building a bioprinting company and what it takes to turn an ambitious vision into reality in one of the world’s most highly regulated industries.
Track: World of AI & Future of Tech
Speakers
Language: German
8 Sep 2026 – 10:40
Dream Stage (Hall 25)
45 min
Startups & Corporates: Power Couple or Stuck in the Pilot Phase?
Startups & Corporates: From Pilot to Partnership?
Startups bring speed, innovation and technology – corporates bring scale, resources and market access. So why is meaningful collaboration still so difficult? Three perspectives come together to explore what it really takes to build successful partnerships – and turn pilots into real business.
Startups bring speed, innovation and technology – corporates bring scale, resources and market access. So why is meaningful collaboration still so difficult? Three perspectives come together to explore what it really takes to build successful partnerships – and turn pilots into real business.
Track: World of AI & Future of Tech
Speakers
Language: German
8 Sep 2026 – 11:25
Dream Stage (Hall 25)
30 min
Tech meets Politics: Berlin Ahead of the Elections
How are Berlin’s political parties shaping the future of the city’s startup and scaleup ecosystem? Anne Auerbach (Volt) and Maren Jasper-Winter (FDP) discuss their concrete plans for Berlin’s ecosystem.
Track: Culture & Lifestyle
Language: German
8 Sep 2026 – 11:30
Creator Stage
60 min
Inclusion as Innovation
Digital solutions for the workplace of tomorrow
The workshop demonstrates how cognitive accessibility and participatory technology development can become drivers of innovation for the workplace of tomorrow.
Track: Culture & Lifestyle
Language: German
8 Sep 2026 – 11:55
Dream Stage (Hall 25)
5 min
Closing Session: What Stays With Us?
What will we take away?
To wrap up the day, the Startup Association reflects on the key topics, insights and learnings – and what they mean for the startup world of tomorrow. A final look ahead to close an inspiring day.
To wrap up the day, the Startup Association reflects on the key topics, insights and learnings – and what they mean for the startup world of tomorrow. A final look ahead to close an inspiring day.
Track: World of AI & Future of Tech
Speakers
Language: English
8 Sep 2026 – 12:30
Dream Stage (Hall 25)
30 min
Fireside chat with Antoine Barbry, Director of EU Sellers at Back Market
An engaging conversation with Antoine Barbry, Director of EU Sellers at Back Market, sharing insights on the refurbished market, seller trends, and what’s next for the industry
Track: Smart & Sustainable Living
Speakers
Language: English
8 Sep 2026 – 13:45
Dream Stage (Hall 25)
30 min
Make Your Company Agent-Ready: Context is the New Code
Right now, every company is building an AI strategy. Tools are being tested, teams trained, budgets shifted. But what actually matters? The best model matters, no question. But what matters even more is whether the AI understands your company. Everything your people carry in their heads is usually written down nowhere an AI can read it: how the business runs, who decides what, where things are. That is where it gets decided whether AI stays a toy or takes on real work.
Track: World of AI & Future of Tech
Speakers
Language: English
Artificial Intelligence
Future of Work
8 Sep 2026 – 14:15
Dream Stage (Hall 25)
30 min
Claimspiration for Winning Launches
Unlock the power of smart, insight‑led claims that make your product innovations instantly desirable. Transform complex features into clear, compelling consumer claims.
Track: Marketing & Creativity
Speakers
Language: English
Access: Trade Visitors Only
Customer Insights
IFA Next
Hall 13 Beauty Hub 103
Full-Day
Womanizer Next Liberty
Introducing Womanizer's latest product launch
Track: Culture & Lifestyle
Beauty Tech & Wellbeing
Press Conference
60 min
Latest products and innovations for consumers, gamers, and professionals.
Track: World of AI & Future of Tech
Speakers
Language: Englisch
Computing & Gaming
