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Get ready for the return of IFA Moments, where cultural relevance meets product innovation.
Get ready for the return of IFA Moments, where cultural relevance meets product innovation.
IFA Moments 2025 – expanding what’s possible

From brand storytelling and product showcases to creator-led experiences – IFA Moments continues to grow as the space where innovation meets culture and technology connects with community. And there’s more to come.

Wertgarantie and Der WERTGARANT at IFA
One tonne of tech waste, one powerful message
TikTok Shop hits the IFA Creator Hub
Live shopping, live content – all live from IFA 2025
Cradle to Cradle. The future of consumer tech
Circular technologies are the future
IFA Sommergarten Opening Night - with Deine Cousine and EVIL JARED x KROGI
Rockstars and Newcomers celebrate the opening of IFA Sommergarten.
Serious Games in Healthcare: TK opens the discussion
Gaming meets therapy and digital ethics
IFA x Fotografiska Emerging Berlin, Connecting berlin & Exhibition Takeover
Emerging Berlin: A year of photography, tech, and culture in motion at Fotografiska.
Into the immersive: How XR & agentic AI shape our digital now
XR and AI redefine media – Karina Kogan on how brands keep up.
Your city. Your vision – with Sony & Thomas Kakareko
Sony Street Contest: Urban photo and film showcasing real city life at IFA Berlin 2025.
Winning Asia with AI
2.4 Billion consumers are in Asia representing 70% of global consumption, this session will cover how brands can adopt an Ecommerce and AI first approach for their Asia Omni channel GTM.  This session will also feature Asia GTM case studies of global brands that have leveraged Opptra’s platform.
Ikkimel & Friends Open Air – Live at IFA Sommergarten 2025
Loud. Fast. Boundless.
Glow up with the IFA Beauty Hub
Hands-on beauty: smart tools and skincare to test and discover.
Overkill & Friends x IFA – Streetwear meets tomorrow
Discover the exclusive merch drop & day programme made for Berlin’s creative scene.
IFA Paper 2025
The IFA Paper - printed highlights, insights and trends from the IFA.
Fest & Flauschig – Live at IFA Sommergarten 2025
Fest & Flauschig live: Böhmermann & Schulz bring podcast cult to the stage.
IFA Creator Hub: Create. Collaborate. Be seen.
The Creator Hub 2025: 1,500+ creators, strong formats, full attention.
IFA Merch – Wear the future
IFA Merch 2025 is back – bold, vibrant and smart. Tech meets Berlin street style.
IFA Kick-Off 2025: Imagine the future
IFA Kick-Off 2025: Visionary content and impetus for the future.
IFA Retail Leaders Summit 2025
IFA Retail Leaders Summit: Exclusive C-level event for retail, tech and brands of tomorrow.
Home Again x IFA – in collaboration with Technics & Pioneer: Sound, culture & innovation
IFA x Home Again kicks off Moments with music, panels and rave energy.
Max Herre & Joy Denalane – Live at IFA Sommergarten
Two icons, one sound - soul and beats meet IFA 2025.
Tech & trends – on tour at IFA
IFA trade visitor tours: Guided tours to the most important trends and insights.
Explore the full IFA Moments lineup
Maximize your impact at IFA 2025 today.
Become IFA Sponsor now
Discover the IFA Creator Hub!
You're an influencer, blogger or content creator? Apply for the IFA Influencer Club or Ambassador Programme today.
Join the IFA Influencer Club
Discover the IFA Creator Hub!
You're an influencer, blogger or content creator? Apply for the IFA Influencer Club or Ambassador Programme today.
Join the IFA Influencer Club