9 Sep 2025 – 10:00
Creator Hub (Palais, Hall 19)
Discover BRAUN shavers & trimmers - up close and in action
Innovation meets experience in a brand world full of surprises.
Language: German/English
Content Creation
Home Appliances
Photo, Video & Content Creation
9 Sep 2025 – 10:00
Beauty Hub (Hall 17)
60 min
flaconi
With over 4.5 million active customers, flaconi is the leading online shop for beauty and perfume in Germany.
Fitness & Digital Health
9 Sep 2025 – 11:00
Booth H2.2-130
1 h 30 min
eufyMake × MiJO – pop art with heart and a bold future
Artist Michael Schulte shares a heartfelt father-son collaboration, using eufyMake to add real touch and bond, and guides pupils to draw with ease and confidence.
Language: DE
Access: Invitation Only
Content Creation
Home & Entertainment
Smart Home
9 Sep 2025 – 11:00
Dream Stage (Hall 25)
30 min
TK: Gesundheit digital denken - wie wir unser Gesundheitssystem ins nächste Level bringen
Dr Jens Baas, Chairman of the Board at Techniker Krankenkasse, offers in-depth insights into the current state of the German healthcare system – from the electronic patient record and the use of artificial intelligence, to funding challenges and unresolved political issues. In conversation with Dirk-General-Kuchel, Editor-in-Chief of COMPUTER BILD, the digitalisation advocate and head of Germany’s largest health insurance fund takes a critical yet forward-looking view of the future of healthcare in Germany.
Speakers J. Baas (TK - Techniker Krankenkasse), D. General-Kuchel (Computer Bild)
Language: German
AI
Connectivity
Governance / Policy / Data privacy
Software
Communication & Connectivity
9 Sep 2025 – 11:00
FYNT Stage (Hall 5.2)
60 min
Deep Dive Sustainability & Green Tech: Expert Discussion" with Vera Bauer, Robert Habeck and Dr Stelzer (ITAS)
9 Sep 2025 – 11:30
Dream Stage (Hall 25)
60 min
Re:Design with Cradle to Cradle – How Circular Consumer Tech Becomes Part of the Solution with Cradle to Cradle
Pioneers in circular tech design show how Cradle to Cradle drives innovation, market success, and positive change.
Speakers M. Mack (Liebherr-Hausgeräte GmbH), B. Urban (WIK Group), C. Waldeck (Shift GmbH), T. Janßen (Cradle to Cradle NGO)
Language: German
Supply chain
Sustainability
IFA Next
9 Sep 2025 – 11:30
H1.1.-104
60 min
Let's celebrate the Teddy Day with the Bosch BetterFood app
Our cooking team shows how you can create the perfect dishes for special occasions with a little support from Bosch BetterFood
Language: German
9 Sep 2025 – 11:45
Creator Stage (Creator Hub, Palais)
3 h 15 min
Serious Games in Healthcare: TK opens the discussion
Gaming meets therapy and digital ethics
Extended reality (AR/VR/XR)
Computing & Gaming
Fitness & Digital Health
9 Sep 2025 – 12:00
Creator Stage (Creator Hub, Palais)
45 min
TK: Games with Impact – How Serious Games Are Transforming Healthcare
Whether for rehabilitation, prevention, or even medical training, serious games are more than just entertainment – they can be powerful tools for therapy and learning. While countries like the US and the UK have already embraced digital health games as part of everyday care, Germany remains hesitant.
We’ll explore current projects, share best practices – including examples from other industries – and have an open conversation about challenges, solutions, and untapped potential.
Speakers J. Baas (TK - Techniker Krankenkasse), T. Nguyen (Jung von Matt NERD), M. Shamsrizi (RetroBrain R&D)
Extended reality (AR/VR/XR)
Connectivity
Research & Development
Computing & Gaming
Fitness & Digital Health
9 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
45 min
TK: Responsible Esports – How Digital Competition Can Be Healthy, Fair, and Future-Ready
Esports captivates millions, shapes youth culture, and is growing at breakneck speed – yet many of its structures still lag behind. Questions around health, equality of opportunity, and recognition as an official sport remain open.
We’ll explore the challenges and opportunities of professional gaming, highlight best practices, and discuss what it takes for esports to be taken seriously in society, sport, and health contexts.
Speakers J. Althoff (esports player foundation), M. Balgün, B. Kollhorst (Techniker Krankenkasse), V. Mallant (Unicorns of Love), M. Remmert (Freak 4u Gaming), M. Müller (ESBD)
Language: German
Connectivity
Content Creation
Computing & Gaming
9 Sep 2025 – 14:15
Creator Stage (Creator Hub, Palais)
30 min
Wie gelingt es, die junge Zielgruppe mit dem Thema Mentale Gesundheit zu erreichen?
Our approach: With Mental Hell, we aim to make mental health more understandable, relatable, and relevant. Our goal is to reach people who would normally have little to no contact with traditional forms of prevention. The fact that we’re engaging young men in particular is something new – almost unprecedented. We’ll be live on stage to discuss how we’re achieving this, the methods behind it, and why this is just the beginning.
Speakers M. Brunhammer (Social Proof), V. Gather, E. Jessen (Social Proof)
Language: German
Connectivity
Content Creation
Audio
Communication & Connectivity
Fitness & Digital Health
Photo, Video & Content Creation
9 Sep 2025 – 15:15
Dream Stage (Hall 25)
30 min
Powering Europe’s repair economy: The MobileSentrix expansion story
Discover how MobileSentrix is transforming Europe’s repair ecosystem with next-day delivery, OEM partnerships, and Apple Genuine Parts—empowering repair shops with scale, speed, and trust.
Speakers J. Notenbaum (MobileSentrix)
Language: English
Advanced mobility
E-commerce / DTC
Robotics
Software
Supply chain
Sustainability
Communication & Connectivity
Computing & Gaming
Mobility
Smart Home
9 Sep 2025 – 15:30
Gaming (Hall 5.2) / Booth 175
1 h 30 min
Find your next Tech – Editors’ picks live from IFA 2025
Real reactions. Real favourites. These are the tech highlights that stole the show.
Language: German
Access: Trade Visitors Only
Photo, Video & Content Creation
Beauty Hub (Hall 17)
makeON, the next step in Korean beauty: innovative beauty device brand
Discover makeON’s most loved beauty devices—innovative, simple, and elevating your daily skincare. Don’t miss the new product debuting in Korea this October.
Language: english
Home Appliances
Fitness & Digital Health
JD.com: International Expansion and Partnerships
Established strong relationships with leading brands around the world. These trusted relationships, with customers at their core, have helped JD.com to grow into the biggest retailer in China.
IFA Global Markets
Home Appliances
30 May – 2 Jun 2025
RSO Berlin, Schnellerstraße 137, 12439 Berlin
Home Again x IFA – in collaboration with Technics & Pioneer: Sound, culture & innovation
Tech meets techno: IFA x Home Again kicks off Moments with music, panels and rave energy at Berlin’s Revier Südost.
Audio
From insight to inspiration – IFA Kick-Off 2025 delivers future-shaping content and conversations in Berlin.
AI
Connectivity
Content Creation
Robotics
Sustainability
29 Aug 2025 – 18:30
Café Bar, Fotografiska Berlin, Oranienburger Str. 54, 10117 Berlin
3 h 30 min
Berlin Connect x IFA: AI, us and everything in between
Open Q&A, Speed Connect and cocktails with a twist
Access: Limited capacity. RSVP required.
AI
Connectivity
Photo, Video & Content Creation
3 Sep 2025
Grosser Stern, Level 4, VIP Room 1 & 2 incl. Sundeck
35 years of Aqipa gear gurus – celebrate and win!
Aqipa – the pan-European growth accelerator & distributor for brands like GoPro, Marshall, Polaroid, Aiper, AKG, Ledger or Pure celebrates 35 years and says thank you to the industry and its partners.
Access: Registration needed
Marketing & advertising
Audio
Computing & Gaming
Home Appliances
Fitness & Digital Health
Home & Entertainment
Photo, Video & Content Creation
Press Conference
60 min
At Acer, we believe technology can break barriers and empower people to do more, whether you’re working, gaming, or just living life. Join our event where we will unveil our latest innovations ahead of IFA.
Language: English