5 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
60 min
Binary Hearts: Wenn Algorithmen zu Gefährten werden - Von smarten Systemen zu sozialen Begleitern – Perspektiven auf KI, Robotik und menschliche Nähe.
In the panel discussion ‘Binary Hearts: When Algorithms Become Companions’ on Friday, 5 September, at 1 p.m. in the Palais am Funkturm, experts will discuss how emotional our relationship with household robots is – and what consequences this has for acceptance, expectations and ethics. The discussion will be based on an international consumer survey conducted by GFU and Oliver Wyman on the bonds between humans and smart assistants.
Speakers D. Reger (NEURA Robotics), M. Schulte (Oliver Wyman), P. Schweidler (Human-Factors-Consult), S. Warneke (GFU – Home & Consumer Tech), C. Ploß (Bundesministerium für Wirtschaft und Energie), E. Czerski (N Robotics)
Language: German
AI
Smart Home
5 Sep 2025 – 13:00
Hall 4.1, 112
60 min
Beurer's new brand claim and new product category
From sonic toothbrushes to heating innovations: German heritage brand Beurer presents new solutions and introduces its updated brand claim.
Language: German
Access: Trade Visitors Only
Home Appliances
5 Sep 2025 – 13:00
Hall 1.1
1 h 30 min
GAZİ Snack Show with Ayse, Harun & Ferdi
Influencers Ayse, Harun and Ferdi bring their communities’ favourite GAZİ snacks and menus to life at IFA 2025.
Content Creation
Home Appliances
5 Sep 2025 – 13:00
Hall 7.1a
2 h
Dreame presents Bastian Schweinsteiger at IFA 2025
Football legend Bastian Schweinsteiger joins Dreame at IFA 2025 with live demos, a fan challenge and a meet & greet.
Home Appliances
5 Sep 2025 – 14:00
60 min
NO LIMITS - NAVEE IFA 2025 Launch Event
Join us at IFA 2025 for the launch of the revolutionary NAVEE micromobility range!
Advanced mobility
Sustainability
Mobility
5 Sep 2025 – 14:00
Entrance North, Hall 19
5 h
Overkill & Friends x IFA Merchandise Launch
Streetwear meets tech: Together with Overkill & Friends, IFA is launching the new drop of the official 2025 merch collection and you’re invited to be part of it.
Content Creation
Audio
Photo, Video & Content Creation
5 Sep 2025 – 14:00
Hall 20-145
60 min
Off to the ball pit – hunt for the best refurb deal with eBay
Dive in, search around, and discover the joy of refurbished with eBay.
Reseller Park
5 Sep 2025 – 14:00
Creator Hub (Palais, Hall 19) / Booth H2.2-130
IFA x eufyMake Customisation Booth
Get hands-on with the world's first personal 3D-texture UV printer at our IFA x eufyMake DIY booth and take home exclusive VIP gifts.
Language: EN
Smart Home
5 Sep 2025 – 14:00
Innovation Stage (City Cube)
IFA Innovation Awards 2025
We're introducing the IFA Innovation Awards to celebrate breakthrough design and engineering. A panel of independent experts will honour standout innovations across diverse categories recognising the best products shaping tomorrow. Join us 5 Sept, 14:00 on the Innovation Stage for the winner reveal
Language: English
5 Sep 2025 – 14:15
Innovation Stage (City Cube)
30 min
Keynote by the Electrolux Group: Serving the consumer by preserving the planet: opportunities and challenges for the appliance industry
Electrolux Group has always put consumers first, creating experiences that improve quality of life while advancing energy and water efficiency. Now the company is going further, integrating sustainability across the entire consumer journey, from purchase to product end-of-life. This session explores how consumer-centric innovation and circular models can preserve planetary resources and enable truly sustainable lifestyles, highlighting the need for industry-wide collaboration.
Speakers Y. Fierling (Electrolux Group)
Language: English
Sustainability
Home Appliances
5 Sep 2025 – 15:00
Innovation Stage (City Cube)
30 min
Keynote by Miele: From ‘future dreams’ to ‘the new normal’: How AI and smart home appliances are changing our homes
Artificial intelligence is fundamentally changing the home appliance industry – from predictive maintenance and personalised user experiences to more sustainable energy use. This presentation highlights current developments, shows specific application examples and discusses opportunities and challenges on the path to a connected, smart home.
Speakers M. Miele (Miele & Cie. KG)
AI
Connectivity
Sustainability
Home Appliances
5 Sep 2025 – 15:00
Hall 4.1 / 101 / Hall 4.1, Booth 101
2 h 30 min
AEG Bite Night – influencers meet innovation in Berlin
AEG unites top influencers for a night of cooking, content and innovation at Berlin Bite Night.
Home Appliances
5 Sep 2025 – 15:00
FYNT Stage (Hall 5.2) / Booth 175
1 h 30 min
Krogi & Evil Jared – music, AI & mayhem live at IFA 2025
Expect noise, nonsense and live songwriting – this is tech meets wild entertainment.
Language: German
Access: Trade Visitors Only
Content Creation
AI
Photo, Video & Content Creation
5 Sep 2025 – 15:45
Innovation Stage (City Cube)
30 min
JD.com: Trusted by Customers & Partners all over the World
Building a truly global business drawing on its expertise in retail and logistics, with supply chain at its core - a vision geared towards delivering the best customer experience.
Language: English
Logistics
IFA Global Markets
Home Appliances
5 Sep 2025 – 15:45
Innovation Stage (City Cube)
30 min
Keynote by JD.com: Shaping the Future of Retail, Together With our Partners
JD.com grew from humble beginnings to become a global leader in online retail and logistics. Now China’s largest retailer by revenue, the secret to JD.com’s success is its unrelenting dedication to customer service.
Speakers J. Shuai Li (JD.com)
Language: English
Logistics
IFA Global Markets
Home Appliances
5 Sep 2025 – 16:00
Booth H2.2-130
60 min
Anker Live – Tech Unboxed with Allround-PC & Technikfaultier
Experience live tech at IFA 2025 with Allround-PC & Technikfaultier. See unboxings, explore new innovations, join a booth tour with hands-on moments from the show floor.
Language: DE
Home & Entertainment
Smart Home
5 Sep 2025 – 16:15
Hall 1.1 / Hall 1.1, Stand 102
45 min
GAZİ Flight Battle with Ayse, Harun & Ferdi
The influencer trio faces off in a creative flight battle – live entertainment with GAZİ and Bosch at IFA 2025.
Content Creation
Home Appliances
5 Sep 2025 – 16:30
Creator Stage (Creator Hub, Palais) / Creator Hub
60 min
Panel by Overkill: SYNC³ – Fashion x Tech x Music w/ Brandan Josh, Dj JNS, Submarine and more
This panel explores the intersection of fashion, technology, and music – where streetwear meets digital innovation and sound culture. Industry voices discuss how new tools and collaborations are shapi
Language: German
Content Creation
Audio
Photo, Video & Content Creation
5 Sep 2025 – 19:00
IFA x Club Maxxim
Unwind and connect at Maxxim – the official IFA club, every night from 19:00.
5 Sep 2025 – 19:00
Friedrichstraße 200, 10117 Berlin
4 h
Fast Talks & New Faces (From Berlin & Korea)
A Dynamic evening of startups spotlight cross border networking and fresh collaborations
Language: English
Access: Registration needed
AI
Software
Sustainability
Communication & Connectivity