5 Sep 2025 – 15:00
Palais (Hall 19) / Messe Berlin, Messedamm 22, 14055 Berlin
Overkill & Friends x IFA – Streetwear meets tomorrow
Streetwear meets tech: Together with Overkill & Friends, IFA is launching the official 2025 merch collection and you’re invited to be part of it.
Content Creation
Audio
Photo, Video & Content Creation
5 Sep 2025 – 20:00
Sommergarten Stage
Max Herre & Joy Denalane – Live at IFA Sommergarten
Two icons, one sound - Max Herre & Joy Denalane bring soul and beats to the IFA Summer Garden 2025.
Audio
6–9 Sep 2025
Creator's Stage
IFA Creator Hub: Create. Collaborate. Be seen.
From streaming setups to live stages – this is where creators make noise, brands get seen, and trends go live.
Content Creation
6 Sep 2025
Dream Stage
Into the immersive: How XR & agentic AI shape our digital now
XR and agentic AI are transforming media, shopping and play. Napster's Karina Kogan reveals how brands stay ahead.
AI
Extended reality (AR/VR/XR)
IFA Next
6–7 Sep 2025
Sommergarten Stage
Ikkimel & Friends Open Air – Live at IFA Sommergarten 2025
IFA meets Berlin underground: Ikkimel & Friends with an uncompromising open-air concert.
Content Creation
Audio
Photo, Video & Content Creation
7 Sep 2025 – 15:30
Dream Stage
45 min
Winning Asia with AI
2.4 Billion consumers are in Asia representing 70% of global consumption, this session will cover how brands can adopt an Ecommerce and AI first approach for their Asia Omni channel GTM. This session will also feature Asia GTM case studies of global brands that have leveraged Opptra’s platform.
Speakers R. Babu (Opptra)
Language: English
AI
E-commerce / DTC
IFA Next
IFA Global Markets
Home Appliances
Fitness & Digital Health
Home & Entertainment
7 Sep 2025 – 20:00
Sommergarten Stage
2 h
Fest & Flauschig – Live at IFA Sommergarten 2025
Fest & Flauschig live and uncut: Böhmermann & Schulz bring podcast cult and chaos to the stage of the IFA Summer Garden.
Content Creation
Audio
Home & Entertainment
30 May – 2 Jun 2025
RSO Berlin, Schnellerstraße 137, 12439 Berlin
Home Again x IFA – in collaboration with Technics & Pioneer: Sound, culture & innovation
Tech meets techno: IFA x Home Again kicks off Moments with music, panels and rave energy at Berlin’s Revier Südost.
Audio
1 Jul – 9 Sep 2025
IFA Moments – Where Innovation Becomes an Experience
IFA Moments is your opportunity to be part of IFA’s cultural pulse — bringing your brand to life through bold activations that go beyond the booth.
1 Jul 2025
WGSN Future Consumer 2027: The emotions shaping tomorrow’s choices
Discover six emotions that will determine what we buy, feel and share in 2027 - with AbdulRahman Hadi from WGSN.
Speakers A. Hadi (WGSN)
Research & Development
Photo, Video & Content Creation