May 8, 2026
From Aisles to Algorithms

We previously looked at how consumers are becoming more intentional in their purchasing decisions – timing their buys around promotions and spending more than planned when the moment is right. 

Zooming out to the bigger picture, we observe the volatile market environment that is shaping this behavior, and what it means for brands navigating the shift from physical shelves to digital algorithms.
January 29, 2026
Holiday Season 2025
The 2025 holiday season didn’t just deliver sales; it revealed a fundamental change in consumer timing and priorities. Total revenue for Tech & Durables reached €27.36 billion in core markets EU and Brazil, a modest +0.4% year-over-year, but the real insight lies in when shoppers spent. The buying wave started earlier than ever, with strong activity already in mid-November, well before the traditional Black Friday and Cyber Monday peaks.
December 18, 2025
Wired for wellness
Health in home and consumer tech isn’t just trending — it’s transforming. In the previous article “Wired for Wellness”, we pointed out how strongly wellness is redefining consumer priorities. Now, the conversation shifts from quick fixes to proactive prevention, where health tech takes the center stage...
December 16, 2025
Experience, Scale, and AI
Global retail isn’t just evolving but undergoing a fundamental transformation—driven by rapidly rising consumer expectations of shopping channels, processes, and standards of experience and availability.Consumers have long expected more than just a good product; they want seamless, hassle-free processes across an ever-growing network of touchpoints...
December 5, 2025
Wired for wellness
While the global economy navigates turbulence, one trend is cutting through the noise: Health is taking top priority, and wellness is emerging as a defining theme. The focus on health is no longer confined to gym routine, healthy eating and fitness trackers—it’s increasingly about the environment we live in...
October 17, 2025
Refurbished Tech on the Fast Track
More and more consumers are asking themselves whether they really need to buy the latest smartphone model. In times of rising prices and growing awareness of sustainability, the focus is shifting to alternatives that promise quality, reliability and good value for money in equal measure. Refurbished devices in particular are evolving from a niche product to an established presence in the market – and are noticeably changing the rules of the game in the industry...
September 18, 2025
TV market rebounds with EURO25
After years of fluctuating development, the TV industry is looking ahead to 2025 with cautious optimism. New technologies, major sporting events and changing consumer behaviour are giving the market a boost – and the first signs of recovery are becoming apparent.
August 22, 2025
Smart Glasses
Once dominated by smartwatches and fitness trackers, the meaning of a wearable is going beyond the wrist. Smart glasses in particular are emerging as an outstanding innovation that could become the next defining trend in wearable technology...
July 17, 2025
Beyond the Mirror
Despite global economic uncertainties—marked by a downgraded GDP growth to 2.8 percent and slowly moderating inflation—beauty and wellness remain resilient. Consumers continue to prioritize self-care, with 38 percent globally viewing “looking good” as an...
May 8, 2025
2024 – Recovery of global T&D industry
The year 2024 marked a significant turning point for the technology and durable goods (T&D) industry. After several years of declining sales, the industry recorded modest but promising sales growth of 1.4% – a sharp contrast to the declines of 8% in 2022 and 2% in...
April 30, 2025
Consumer preferences shape the future of Smart Home technology
After two years of stagnation, 2024 marked a turnaround for the technology and consumer durables market, which slowly returned to growth globally. Despite subdued economic growth and volatile political conditions, the smart home product portfolio in 13...
March 25, 2025
China’s subsidies push tech and consumer goods markets
2024 marks a turning point for the technology and consumer goods markets: the industry returned to growth in 2021 for the first time. A major driver of this development was far-reaching economic and trade policy changes in...
March 4, 2025
AI: A Double-Edged Sword?
AI is captivating innovators and market analysts with the potential to revolutionize industries and drive economic growth. While still in the early stages, the spread of AI-ready machines is accelerating. In October/November alone, 43 Percent of global smartphone revenue came from AI-enabled devices. Yet, there’s significant regional diversity: 65 Percent of smartphones in developed Asia are AI-ready, while Latin America lags at...
December 17, 2024
Smart Home: Balancing Privacy Concerns and Consumer Acceptance
The smart home technology market continues to stand out as a dynamic growth sector amidst a consolidating consumer tech landscape. While demand for smart home products slowed after the peak years of 2020 and 2021, recovery is now on the horizon. In the first half of 2024, smart home product sales in the EU7 markets generated $13.9 billion in revenue — a year-on-year growth of 6.5 percent. This contrasts sharply with the...
November 12, 2024
Smartphone trends 2024: Premium models and increasing prices dominate the market
Imagine you are holding a next-gen smartphone in your hand: Improved technology, an even slimmer design, the best display yet – and the price? Higher than ever before. This reflects the trend in 2024. The smartphone market experienced a significant...
October 21, 2024
IFA Next Recap: Startups, the Winning Pitch, and Key Moments!

The pitch battles at IFA Next were spectacular. Innovators across AI, sustainability and emerging consumer tech took to the stage to pitch their groundbreaking ideas. A diverse and rich lineup of startups battled for the top spot in front of expert...
October 18, 2024
Do innovations and new consumer touchpoints drive Positive change in consumption?
An unstable economic and geopolitical situation, coupled with recession fears, is leading to a decline in purchasing willingness across sectors, with stabilization at best.. For the consumer tech and durables sector this means that in the first six months of 2024...
September 23, 2024
“SusHi Tech Tokyo 2025” Coming to IFA Berlin
Exhibition and presentation of cutting-edge technologies by TMG and seven participating companies...
August 29, 2024
Reimagining Robotics with Jérôme Monceaux: Art, Interaction, and the Future of Daily Life
At IFA 23, we sat down with Jérôme Monceaux, Founder and CEO of Enchanted Tools, to discuss the evolving role of robots in our daily lives. Monceaux offers a fresh perspective on robotics, emphasizing the importance of artistic design in creating robots that not only assist...
August 29, 2024
Unlocking the Future with 6G: Andreas Müller on the Next Generation of Connectivity
At IFA 23, we explored the transformative potential of 6G with Andreas Müller, Project Director for 6G at Bosch. Müller provides insights into how 6G, expected to be implemented around 2030, will revolutionize...