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  • 100 Jahre IFA: Von der „Großen Deutschen Funkausstellung“ zur weltweit größten und bedeutendsten Messe für Consumer Electronics- und Home Appliances Die IFA, die weltweit größte und bedeutendste Messe ...
  • 100 Jahre IFA: Von der „Großen Deutschen Funkausstellung“ zur weltweit größten und bedeutendsten Messe für Consumer Electronics- und Home Appliances Die IFA, die weltweit größte und bedeutendste Messe ...
  • German article below The fact that topics such as health, hygiene and well-being have taken on a central role in everyone’s everyday life, not least due to and during the COVID-19 pandemic, is now als ...
  • German article below Have you ever heard of Helmut Lortz? No? At IFA, neither had we- until we started delving into the brand’s history for its 100th anniversary that is. What is - at first glance- ju ...
  • German article below Sustainability is a significant long-term consumer value. However, the recent cost of living crisis focused people’s attention on economic security, while protecting the environme ...
  • At IFA 23, we sat down with Roland Damann, Managing Director of MicroBubbles GmbH, to unravel the intricacies of the global water crisis.  Damann shed light on a stark reality—nearly half the world la ...
  • At IFA 23, we had an eye-opening conversation with Rika Nakazawa, Global Vice President of NTT, as she delved into the dangers of Artificial Intelligence. Nakazawa noted AI potential to distract us fr ...
  • German article below The tech and durables sectors continue to recover. This trend is especially apparent in the SDA categories like hair care and consumer electronic categories like digital camera an ...
  • When the world's largest trade fair for consumer electronics and home appliances celebrates its 100th birthday in September, the familiar IFA initials will be presented in a new design. But the annive ...
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