Stages & Themes
What is content at IFA?
At IFA 2025, content is shaped around four main themes – the core ideas that drive our conversations.
These themes aren’t tied to a single stage or format. They flow across keynotes, panels, masterclasses and creator sessions, connecting ideas and audiences throughout the programme.
Each theme offers a lens on the future. They help us understand where innovation is heading, how industries are evolving, and what conversations we need to be having next.
Our stages
Three stages. Countless stories. Discover where ideas spark, visions evolve and creativity comes to life.
Innovation Stage
IFA’s center stage for the world’s biggest ideas.
With a capacity of over 1,000 attendees, the Innovation Stage hosts headline keynotes, major press conferences and landmark product reveals.
This is where high-impact ideas and global announcements take the spotlight.
Dream Stage
Where tomorrow’s thinking begins.
Located at IFA Next, the Dream Stage features panels, presentations and fireside chats that bring together pioneers and visionaries across disciplines.
With seating for 250, it offers an intimate setting for bold conversations shaping the future.
Creator Stage
Skills. Stories. Creativity in action.
The Creators Stage is designed for live podcasts, masterclasses, workshops and content sessions led by creators, makers and digital storytellers.
It’s where the practical meets inspiration.
Our themes
Four futures. One platform. Explore the technologies shaping how we live, connect, think and care.
The future of intelligence
Artificial intelligence, computing power and robotics are changing how we experience technology. This theme explores the latest in AI – from generative models and smart automation to personalised interfaces and adaptive systems – and how they're powering the next generation of consumer electronics.
It looks at how AI is reshaping entertainment and gaming, integrating robotics into daily life, and sparking vital conversations around ethics, data and trust. As intelligent systems take on more roles, their impact will depend on how we design, use and regulate them.
The future of smart societies
Technology is becoming part of everyday life faster than ever – from connected appliances and smart homes to digital health, learning tools and accessible design. This theme explores how consumer electronics are setting new benchmarks for convenience, wellbeing and quality of life.
It also looks at the broader impact of tech-led living – how privacy, inclusion, ethical design and even gaming culture are reshaping how we live, care and connect with the world around us.
The future of connectivity
Hyperconnectivity is changing how we communicate, work and move – powered by fast-evolving networks like 5G, 6G, satellites and globally synced devices. This theme explores the infrastructure behind our digital lives – and the innovations that keep it all running.
As connections get faster and more seamless, new challenges emerge – from cybersecurity and data privacy to wearables and XR tech. It all demands smarter systems that are secure, scalable and built for real-time life.
The future of sustainability
Sustainability isn’t a choice – it’s a necessity. This theme looks at how the tech and electronics industries are responding to climate pressures through eco design, energy-saving solutions and circular strategies that reduce waste and extend product life.
It highlights advances in areas like mobility, ESG, ethical production and e-waste recycling – and asks how companies can grow responsibly without holding back progress.
Get to know the IFA show areas
Step into the future at IFA’s show areas. Leading brands, visionary start-ups, and tech enthusiasts come together to showcase what’s next. From Smart Home and AI to sustainable tech, experience the innovations shaping how we live, work, and connect. Get hands-on with cutting-edge advancements, explore breakthrough ideas, and be inspired!
Other playgrounds
Beyond the halls. Explore bold ideas, fresh connections and unexpected moments across the IFA playgrounds.
Featured speakers from last year’s IFA
Voices that lead. From global tech CEOs to cultural icons – meet the minds shaping what’s next.
Nicole Scherzinger
Artist
United States of America
Dr Reinhard Christian Zinkann
Executive Director and Co-Proprietor
Miele
Miele
Germany
George Zhao
CEO
HONOR
HONOR
Mark Linton
VP, Device Partner Sales
Microsoft
Microsoft
United States of America
Mrs Viola Linke
Division Head, Global Communication & Brand Management
Liebherr-Hausgeräte GmbH
Liebherr-Hausgeräte GmbH
Germany
Mark Barrocas
CEO
SharkNinja
SharkNinja
United States of America
Be part of this year’s content
IFA is where the global tech community comes together – a platform for launching ideas, sharing stories and shaping the future.
Join influential voices from across tech and innovation. Take the stage, spark conversation and connect with decision-makers, media and curious minds from around the world.
Whether you’re a founder, researcher, creator or disruptor, IFA gives you the reach, the spotlight and the audience to make it count.
Share your voice on a IFA stage
Got a bold idea, breakthrough or unique perspective? IFA offers multiple stages for bold voices. Whether you’re shaping the future of tech or telling untold stories, this is your chance to join the IFA programme 2025!
Help tell the story of IFA
Are you a creator, storyteller or cultural trendspotter? We’re looking for voices who can capture the energy of IFA and bring it to audiences around the world. Partner with us to cover the people, products and moments that make IFA unforgettable.