Dilara
Content Creator
Germany
Germany
Dilara, born in Munich, began her social media career while studying Biochemistry at the Technical University of Munich. In her very first semester, she released her debut video and quickly gained around 500,000 followers. After a one-year break, she returned with a bold new look: her now-iconic bright green hair, inspired by the character Shego from the animated series Kim Possible. This distinctive style became one of her trademarks in 2022.
With a mix of makeup tutorials, dance clips, and trending formats, she rapidly expanded her presence across multiple platforms. She became especially well known for her “Bumpy Ride” video, a popular format in which she balances various objects on her head. A concept that still enjoys cult status within her community today.
Today, Dilara’s cross-platform community exceeds 20 million followers. Her main channel has 11.7 million followers, while her secondary TikTok account reaches around 800,000, making her one of the most influential content creators of her generation.
With a mix of makeup tutorials, dance clips, and trending formats, she rapidly expanded her presence across multiple platforms. She became especially well known for her “Bumpy Ride” video, a popular format in which she balances various objects on her head. A concept that still enjoys cult status within her community today.
Today, Dilara’s cross-platform community exceeds 20 million followers. Her main channel has 11.7 million followers, while her secondary TikTok account reaches around 800,000, making her one of the most influential content creators of her generation.
Sessions
6 Sep 2025 – 11:00
Creator Stage (Creator Hub, Palais)
30 min
1SP Agency - From Followers to Impact: Unlocking the Power of Creator Marketing in Your Digital Strategy
Creator Marketing isn’t just a passing trend - it’s a proven driver of brand growth. In this dynamic 45 minute IFA panel, top influencer Dilara (20M+ followers), creative strategist Jens (16+ years in creator, gaming, and live-streaming), and marketing leader Timo (15+ years in leading digital agencies) will reveal how to integrate Creator Marketing into a high-impact digital strategy.
You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.
You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.
Speakers Dilara, T. Studt (1SP Agency), J. Taubert (INSIGHT GG)
Language: German
Content Creation
Marketing & advertising
Photo, Video & Content Creation