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Success Stories
From global brands to start-ups and innovators – see how exhibitors and media partners experienced IFA 2026 in their own words.
IFA has always been a powerful meeting point for technology, industry and people, and IFA 2026 is especially meaningful for UWANT as we strengthen our presence in Europe. The rapid evolution of smart home technology is raising expectations for products that are not only more intelligent, but also simpler and more human-centered. IFA gives us the opportunity to exchange ideas with retailers, partners and consumers, and these conversations continue to inspire how we innovate. We are proud to be part of this global dialogue and excited to contribute to the next chapter of home cleaning.
IFA is one of the world’s leading platforms for innovation and technology. For us as a music media company, it is particularly relevant because technological advances are also transforming how music and journalistic content are produced, shared and experienced. IFA brings these developments to life, connects industries and creates space for new ideas. We at Mediahouse Berlin are proud to be part of IFA 2026
Once a year, the IFA offers a unique glimpse into the future. We are delighted to have been supporting the event as a media partner for many years – alongside the Tagesspiegel, Berlin’s number one newspaper. We report on the trade fair and, through our own initiatives, bring our readers straight onto the exhibition grounds.
IFA 2026 is THE leading international trade show in our industry for experiencing innovations and trends at an early stage. The IFA Retail Innovation Zone brought together information and offerings, creating an efficient framework for specialist retail. For expert, the exchange with shareholders and industry partners, as well as international networking, was particularly valu-able. The involvement of our apprentices as Innovation Scouts also opened up new perspec-tives on trends. We will take these impulses with us from Berlin and use them to further shape expert’s strategic direction.
IFA is a highly diverse exhibition platform where visitors can always discover the latest technologies and most creative concepts from various brands. AWOL Vision places great importance on this opportunity to showcase our latest technologies to retailers, partners, and consumers across Europe and around the world, engage in direct communication, and listen to authentic feedback. We look forward to bringing even more stunning visual experiences to more households in the future.
At trade shows, the focus is often on things being ‘faster, bigger, and better’. For us, however, it is at least equally important to understand what people really expect from products in their everyday lives. Above all, IFA is an extremely valuable platform for genuine dialogue – with retailers, industry partners, and the people who ultimately use our products. It is precisely these conversations that help us at Metz to rethink technology in meaningful ways and develop products that impress not only at the trade show, but also at home.
The IFA is an important platform for LG to engage with retail partners, media and consumers on the future of living. For decades, LG has translated technological innovation into solutions that tangibly improve people’s everyday lives. Under the theme ‘Innovation in tune with you,’ we showcase how our AI Home intelligently brings technologies and devices together to enable a more personalized and comfortable way of living. The direct exchange at IFA provides valuable input for our continued development.
IFA has been a fixed point in my calendar for the past 18 years. It is where we see technical innovation and get a first-hand impression of the products and technologies that will shape our industry and our customers’ lives. But IFA is just as much about people: meeting our partners and suppliers, exchanging ideas and understanding where the market is heading. That combination of innovation and dialogue makes IFA a true go-to place for MediaMarktSaturn – and an important source of what will shape the future of Experience Electronics.
IFA has always been a key benchmark and industry hub for Loewe. We place immense value on the personal dialogue with our retail partners at the show—it reinforces just how essential strong networks are for the future of home entertainment. The positive feedback validates our direction and underscores the timeless relevance of our brand in the premium segment.
It's fantastic to be back at IFA. Few shows bring together this exact mix of people - global retailers, consumers, distributors, and press all in one hall, and this year so many of our retail partners are here on the ground with us. Hall 12 is home to Beauty Tech and Wellbeing, and it's the perfect stage to show how Therabody's science-backed technology is helping people live better, longer, healthier lives. This is what makes IFA special, and we're excited to be part of it.
IFA 2026 confirmed its role as a unique international platform, bringing together innovation, business and dialogue across our industry. For Haier, it was the ideal stage to bring our Home of Intelligent Possibilities to life and share major announcements: from a new generation of AI-powered products and connected services to robotics, and our global partnership with the UEFA Champions League starting with the 2027/28 season. Through ‘More Creation, More Possibilities’, we showed how innovation and collaboration can create tangible value for people and new opportunities for retailers and partners.
IFA is where technology moves from possibility into everyday life. For XPENG, mobility is one expression of a much bigger transformation: AI becoming physical, intuitive and genuinely useful to people. Bringing together technology leaders, partners and consumers, IFA is an important platform for shaping that conversation, and for showing how innovation can create a more intelligent, human experience.
The strong response at IFA 2026 demonstrated that a new generation, in particular, expects mobility to be connected, intuitive and seamlessly integrated into everyday life. With the ID. Polo and the ID. Cross, we were able to bring to life how Volkswagen develops technology that creates real value for people. This combination of innovation, usability and everyday relevance will continue to shape the future of our brand.
Following our strong showing last year, we are delighted to be part of IFA again this year and to welcome many existing and new partners from the specialist retail sector to the Retail Innovation Zone. In terms of key themes, alongside our new product, ‘Komplettschutz 2027’, we are particularly focused on the right to repair, which – alongside AI – will play a central role at IFA this year. We are therefore very much looking forward to this trade fair and hope that it will be just as successful for all participants as it was last year, and that it will once again maintain its status as the leading trade fair for specialist retailers and customers alike.
For the ElectronicPartner buying group, the IFA represents one thing above all: clear added value. It brings together the entire product spectrum, all the latest innovations and, most importantly, all the key contacts in one place. Particularly in light of evolving business models and changing consumer needs, it is essential for specialist retailers to engage directly with strong partners to develop practical and efficient solutions. This year, our stand is located in the new IFA Retail Zone, placing us right at the heart of the most important meeting point for trade visitors.
For us, the IFA is far more than just a platform for new products – it is a key meeting place for the industry. It gives us the opportunity to nurture existing contacts, forge new partnerships and engage directly with retail partners and consumers. In an increasingly digital world, face-to-face interaction is particularly valuable to us. The IFA 2026 provides the perfect stage for this and strengthens our market presence.
IFA 2026 once again showed how important personal exchange with retailers, partners and consumers is. Having previously been responsible for DACH and now looking across Europe, I know how different markets are – and how valuable this shared platform is. For Philips Ambilight TV, it is also the ideal stage to present our line-up: from OLED Ambilight at the heart of our strategy and our new RGB MiniLED model to AmbiScape, which extends the Ambilight experience into the room.
We are delighted to be part of IFA once again this year and to connect with international partners, retailers and consumers. IFA is one of the most important events in the tech industry and provides a unique platform to bring innovation to life. With the Retro Range and Moving Sound, Philips Sound has given iconic designs a contemporary interpretation, re-engaging existing customers while also reaching younger audiences. At IFA, we are continuing this journey with the new Philips Fidelio L5 headphones and Philips Fidelio FA7 Micro Hi-Fi System, combining signature Fidelio sound with advanced technology and distinctive design.
IFA is the ideal place for us to demonstrate what innovation means at Severin: technology must create real value in everyday life. With our new AI Series, we are bringing artificial intelligence into specific applications – from cooking and floor care to hair styling. In doing so, we make modern technology intuitive to experience and accessible to many people. That is exactly what we stand for: Premium for everyone.
For us, the IFA is much more than just a trade show. It is the moment when we showcase the true essence of our brands, Bosch and Siemens. We present products and innovations that will inspire you for a long time, as well as a service that fosters trust. This demonstrates our strength as Europe's number one home appliance manufacturer with a diverse portfolio that improves quality of life at home worldwide.
If you want to understand what technology can do tomorrow, you have to be at IFA. For our editorial team, it is both a must-attend event and a source of inspiration - IFA 2026 proved once again that Berlin is the home of the consumer tech industry.
IFA Berlin 2026 marks an important moment in Plaud's rapid expansion across Europe. It is particularly exciting to be unveiling our latest product, Plaud One to the world for the very first time at IFA. As AI wearables continue to reshape how we capture, understand and interact with information, IFA provides the perfect global stage to showcase what’s next and for the Plaud team to connect with retail partners, media and consumers across Europe.
As Managing Director of E-Square e.e.i.g., a Pan-European Retail organisation, I had the opportunity to meet with nearly all our international suppliers under one roof, while also discovering the latest product innovations from established brands and exciting newcomers and startups alike. The breadth and quality of exhibitors, the efficiency of the fair's organisation, and the sheer density of meaningful business opportunities packed into a few days make IFA an unmatched platform for our industry.
Few events deliver this level of value: the chance to review a season's worth of innovation, strengthen supplier relationships, and spot emerging trends, all in a single, well-run venue. I look forward returning to Berlin for future editions.
IFA 2026 was a great success for us. With TempCheck® as a modern brand for our thermometer range, stylish new additions to our heating products and our officially licensed ‘SpongeBob SquarePants’ children’s sonic toothbrush, we reinforced Beurer’s position as a heritage brand with innovation at its core. The strong interest from our retail partners and the many valuable conversations we had in Berlin confirm that we are on the right track.
For us, IFA is the key venue for bringing the JURA brand to life in an authentic way – and for presenting ourselves as a premium provider through quality, innovation, and genuine coffee expertise. In addition to the presentation of our concepts and new products, the focus is above all on direct and personal interaction with our specialist retail partners, media representatives, and consumers, which sharpens our understanding of trends and expectations.
A heartfelt thank you to the entire team at IFA and Messe Berlin for the outstanding organization and warm hospitality throughout this year’s IFA 2026—we felt exceptionally well taken care of! The trade show served as the perfect platform for us to unveil our latest innovations in television, audio, and e-mobility, exchange ideas, and engage in meaningful discussions with key customers, media representatives, and industry partners. The energy and collaborative spirit in Berlin made the event truly inspiring and gave us powerful momentum for the future. We look back on a remarkably successful show and are already eagerly anticipating returning next year!
IFA is an important platform for Midea to showcase innovation and engage with consumers, retailers and partners. This year, through ‘Simply ideal’, we are showing how technology can respond to real everyday needs and make home living smarter, more efficient, comfortable and effortless. We also value IFA as an opportunity to share these innovations and exchange perspectives on the future of home living.
For consumer electronics retailers, IFA is the central meeting point for identifying trends, evaluating innovations, and fostering industry exchange. Through our specialist retail concepts - electroplus and küchenplus - we strengthen the competitiveness and future viability of independent retailers. Especially in a dynamic market environment, attractive product ranges, expert advice, and excellent service are crucial success factors. IFA brings together all the key players who drive us and our retail partners forward.
IFA is where the future of tech comes to life. For us at FRITZ!, it's the perfect stage to engage with retailers and customers about our innovations for the digital home. Here, we show that European tech innovations in connectivity and security are shaping the standards of tomorrow.
IFA and 104.6 RTL are a perfect match: Berlin, innovation, new trends and a strong connection with people. Our live broadcast directly from IFA and the daily IFA Trends feature in our morning show fitted perfectly into our programming concept. We are very pleased with the collaboration and can absolutely see ourselves continuing this partnership in the future.
IFA has always been a place where the technology industry comes together to imagine what’s next. This year, I felt something bigger: a sense that we are entering a new era, where AI is becoming part of how people live, create, and experience the world around them. What inspired me most was seeing that possibility come to life across the ecosystem, and ultimately in the hands of the people and businesses who will experience it firsthand. The real power of technology has never been simply what we can build, but what it enables people to dream, create, and achieve. That is what makes this moment so exciting, and I believe we are only beginning to see how far human imagination can take us.
True to its motto, IFA 2026 demonstrated that the future of home appliances begins today. For Liebherr Appliances the trade show was much more than a product showcase where we presented our premium innovations delivering greater capacity, enhanced convenience, and increased intelligence. It was a place for meaningful exchange with retailers, partners, and consumers. The strong interest in solutions such as TruAdapt for improved energy efficiency and the first side-by-side solution for the XL-fully-integrated-niche confirms our commitment to developing innovations that are consistently aligned with people’s everyday lives. The many valuable conversations we held throughout the show now provide important guidance for the further development of our portfolio, where our innovative strength will continue to be translated into tangible customer benefits.
IFA 2026 has once again demonstrated that it remains a guiding light in the industry calendar for consumer electronics and home appliances. Future growth will be driven by innovation across all areas, as well as by the continued development of established product segments. The joint IFA presence of EURONICS, ElectronicPartner and expert sets new standards and once again shows how meaningful collaboration across the retail sector can create real value.
Our special thanks go to the IFA team, led by Leif Lindner, whose enthusiasm and keen sense of the industry’s future continue to evolve this event- one that is truly close to our hearts.
IFA is an important platform for Miele to bring our brand to life and demonstrate our commitment to quality and innovation – through direct engagement with retailers, the media and people from all over the world. For 127 years, we have been working to ease the workload of household chores. This year, with our campaign ‘The end of housework is in sight’, we have demonstrated how technology can further advance this vision: appliances should not only carry out tasks, but increasingly take over decisions and routines – such as our new G8 Diamond dishwasher.
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For Kärcher, IFA was once again a complete success and the ideal platform for exchange with experts, partners, and customers. The positive response to our innovations was clearly evident at the booth. The focus was, amongst others things, on our new RVF 5 Comfort robotic vacuum cleaner and robot mop, which combines a rotating wet-cleaning roller with a tangle-free main brush. Other highlights included the ultra-flexible vacuum mops FCV 5 and 6 Agile, as well as the SE 2 Spot ActiveHeat, our first hot-water spray extraction cleaner. I am particularly pleased about the valuable conversations and the great enthusiasm!
