Exhibitor statements 2025
From global brands to start-ups and innovators – see how exhibitors experienced IFA 2025 in their own words.
The IFA is one of the most significant events of the year for us. We value the opportunity to present our innovative smart home solutions to both partners and end customers. The exchange with the users of our products is particularly enriching, providing us with valuable insights into their needs. IFA 2025 has confirmed that we successfully meet our customers’ expectations. We thank the organizers for an excellent event and look forward to IFA 2026!
Once again, we look back on a successful IFA and are delighted by the positive feedback we received from visitors regarding our latest product innovations. I am especially proud of the launch of our new category "Love Your Pet by beurer", which brings our proven quality into the world of pet care. With the newly presented Beurer brand claim "healthy. life. style.", we have also opened an exciting new chapter in our brand story at IFA 2025. I would like to thank everyone who is accompanying us on this journey.
Once again, IFA was the ideal platform for impressively showcasing the Bosch brand and product innovations. It is the annual summit for industry, retailers, and the media. In our Powerhouse, we demonstrated that Bosch offers the best support in everyday life, even beyond your own home – with new products that impress with their smart sensor technology, sustainability, performance, and durability.
CASO GmbH draws a positive conclusion from IFA. It was a successful trade fair appearance. Trade fair presence is of key importance to us, especially at IFA, because only through personal contact can our passion be felt and the spark ignite. Therefore, the Berlin event is firmly anchored in our annual planning.
IFA is the leading technology trade show for engaging with partners, customers, and media representatives from around the world. It’s where the trends of tomorrow are showcased. The strong interest in our new Wi-Fi 7 mesh routers confirms our innovation strategy and shows that our solutions are perfectly aligned with current market needs. We sincerely thank the organizers for the excellent event management and look forward to IFA 2026.
IFA always feels a bit like coming home for us – not only because AEG’s roots lie in Berlin, but also because of the unique energy and atmosphere. We saw strong interest in our latest innovations: the AEG 7000 MealAssist oven with PizzaExpert function and our walk-in dishwasher quickly became real crowd-pullers. A standout moment was the launch of our new FAVORIT dishwasher range, which powerfully completes the most comprehensive kitchen rollout in our brand’s history.
We’re really happy with IFA 2025 overall. Once again, the retail group ElectronicPartner was able to make great use of the trade fair for important conversations – both in the exhibition halls and at our exclusive stand in the IFA Palais. My personal highlight this year was definitely the IFA Retail Leaders Summit: really well organised, spot-on topics for our current challenges – and honestly, it was great fun!
IFA 2025 once again exceeded both our expectations as the multi-industry buying group EK Retail and the expectations of our electroplus küchenplus retailers. Especially in challenging times, solidarity among all market participants is particularly important. We would like to thank the IFA management, GFU, and all exhibitors and retailers for the great exchange.
IFA 2025 combines high-tech innovation with clear strategic concepts, from future-proof formats to its role as an important stage for trade and industry. It is particularly impressive to see how artificial intelligence is now becoming an integral driver in almost every area, whether in smart homes or during AI-supported customer journeys. The trade fair is thus more than living up to its reputation as a catalyst for tomorrow's expectations. That's why it's clear: as Europe's leading trade player, we will of course be back again in 2026.
IFA 2025 was once again a great success for us. Our new trade fair appearance with a focus on our shareholders and partners was met with great positive resonance and has sustainably strengthened personal exchange. A particular highlight was the visit from our colleagues at expert International, which further intensified cross-border dialogue and collaboration. This year, we shared these insights directly with our customers in various expert International countries through our social media channels.
Our participation to IFA 2025 has been an important opportunity to demonstrate how Haier Europe is shaping the future of smart living. Under the Naturally Connected concept, we showcased an ecosystem where technology, sustainability, and customization come together to improve people’s daily lives. This represents the intersection between people, product, and nature. We have got positive feedback from media and stakeholders as they recognize the value of cutting edge innovations and our product and brand leadership.
Being at IFA means being at the heart of dialogue and development in our industry, and it has allowed us to strengthen relationships, share our achievements and objectives, and reaffirm our ambition to be Europe’s first smart living choice in a sustainable home ecosystem.
Being at IFA means being at the heart of dialogue and development in our industry, and it has allowed us to strengthen relationships, share our achievements and objectives, and reaffirm our ambition to be Europe’s first smart living choice in a sustainable home ecosystem.
IFA 2025 has once again demonstrated for Hisense and Gorenje that innovation truly excites when it becomes tangible. We draw a very positive conclusion – with strong demand from retail partners and high-quality media contacts. At the show, Hisense set new standards in home entertainment with AI-powered displays and smart connectivity. In particular, the record-breaking 116-inch RGB MiniLED TV left a lasting impression. Gorenje impressed with design, sustainability, and efficiency for a smarter, more eco-conscious home. From resource-saving materials to energy-efficient technologies – recognized by EcoVadis – we are sending a strong signal here. Another highlight was Smart Living: with ConnectLife, we showcased how household appliances and consumer electronics seamlessly merge. IFA thus remains the ideal stage to present our vision of a connected, sustainable home.
IFA was once again a complete success for JURA. Our novelties were very well received in both the household and professional sectors by trade visitors, end consumers, and members of the media. Particular focus was placed on the four worlds of indulgence – Cold Brew, Light Brew, Hot Brew, and Sweet Foam – presented in our Z10, which impresses with 51 possible specialties. As always, Hall 2.1 recorded a high level of visitor attendance – the perfect location for us.
IFA is an excellent platform for Kärcher to engage in intensive dialogue with industry experts, partners, and customers. This year's trade fair was once again a full success. The response to our innovations and the enthusiasm of visitors were clearly evident. Among the highlights of our presentation this year were the VCH 4 UVClean, a handheld vacuum cleaner that hygienically cleans mattresses using UV light and a vibrating roller; the RVF 7 vacuum mopping robot, which charges, fills and cleans fully autonomously; and the RCW 2 and RCW 4 window cleaning robots, which are autonomous helpers for large and hard-to-reach glass surfaces. I am particularly pleased that we were able to have many good discussions and that our commitment to innovative and sustainable cleaning solutions was so positively received.
IFA 2025 has been a great success for us. We are delighted with the positive feedback from visitors, media, and customers. Our vision of "Affectionate Intelligence" – orchestrated through the LG AI Appliances Orchestra – clearly demonstrates how intelligently connected devices can interact seamlessly both inside and beyond the home. Home-to-Car and Car-to-Home are just two examples of this fully connected lifestyle. IFA once again demonstrated how important it is to combine innovation and personalization.
IFA 2025 was a full success for us! At the Liebherr stand, we promised our guests moments of enjoyment with all the senses, and their feedback was very positive. Our high-quality innovations, whether flexible undercounter appliances or impressive FrenchDoor models, aroused great interest. What particularly motivates us are the numerous personal discussions in a lively and inspiring atmosphere, as well as the valuable feedback from our customers and partners. IFA is therefore more than just a trade fair for us. It is a stage to present our strength as a specialist in refrigeration and freezing. And it is the ideal platform for real dialogue, fresh impetus, and ‘for moments to savour‘.
IFA 2025 once again impressively demonstrated that it is the most important leading trade fair in our industry. With our "Made in Germany" products PRIMUS and AURUS Silverline, as well as our portable Smart TV MPE7000 in the lifestyle segment with METZ blue, we received strong appreciation from visitors and gained significant media attention. Particularly gratifying was the feedback from our retail partners, who impressed us with substantial order volumes during the show despite the challenging market environment. This response confirms our course and gives us strong momentum for the upcoming season.
IFA 2025 was a resounding success for Midea Europe GmbH. Under the theme of Humanizing Technology, we were able to impressively demonstrate how our innovative household appliances and air conditioners make people's everyday lives smarter, more comfortable, and more efficient. The positive response from trade visitors, the media, and partners confirms our decision to consistently pursue our strategy.
IFA 2025 was a great success for Miele. We were particularly impressed by the huge media interest in our innovations: from outdoor cooking and the intelligent M Sense cookware to our steam drawer. The number of visitors was impressive, and our booth was very well attended throughout. The impressive entrance gate – our Ignition Gate – already aroused the interest of many visitors and provided the perfect start to our Cooking Innovations Offensive. The atmosphere was excellent, characterized by numerous discussions with partners and customers from all over the world. My personal highlight remains the direct exchange and the consistently positive feedback on our new products.
We look back on an extremely successful IFA 2025. Our new 9000 series with the innovative LattePreSelect system, featuring settings for different milk types – from cow's milk, oat milk and plant-based alternatives – perfectly captured the zeitgeist and thrilled visitors. The positive response from our booth visitors confirms that we are on the right track with our innovations. IFA remains the most important trade fair of the year for NIVONA – this is where we meet our partners and present our latest developments to an international audience.
IFA 2025 impressively demonstrated that the 100th anniversary was not the end, but rather the beginning of a new era. The strategic transformation is visibly progressing – the trade show is establishing itself as Europe's leading innovation platform while remaining true to its German roots. Thanks to the partnership with Berlin, IFA is once again firmly anchored in the city – and thus also our industry is present among Berliners.
For Panasonic, the trade show was a complete success: our trade show appearance was all about sustainability and holistic well-being. Special attention was paid to Japanese craftsmanship, which is reflected in the precision and quality of all our product areas.
My thanks go to the teams at Panasonic, IFA Management and GFU for this outstanding trade fair.
We are on the right track – now we need to keep going.
For Panasonic, the trade show was a complete success: our trade show appearance was all about sustainability and holistic well-being. Special attention was paid to Japanese craftsmanship, which is reflected in the precision and quality of all our product areas.
My thanks go to the teams at Panasonic, IFA Management and GFU for this outstanding trade fair.
We are on the right track – now we need to keep going.
With the premiere of the hair styling appliances in our new AIRvive series, we have added another innovative set to our range. The revolutionary Ionic Air technology in combination with the anti-frizz formula in particular makes the appliances so impressive to use. We were able to demonstrate this to trade visitors at our stand. The four innovative appliances in the series – from the versatile 2-in-1 air styler to the digital hairdryer, the slim straightener and the rotating curling iron – impressively demonstrate how modern technology enables professional salon results at home, even without much styling experience. The intensive exchange and feedback from so many trade visitors, which is only possible at a large trade fair such as IFA, show us that we are in tune with the times with our entire range and, of course, especially with our new products, and that we can appeal to a broad target group of consumers.
IFA 2025 was a great success for us. With ritterwerk, we were able to present both the orbis 7 and the BEEZER® IceBall as true innovations. dittert also impressively demonstrated its close connection to the specialist trade through interactive live voting. We were particularly pleased with the high level of international interest – especially in our new products such as the IceBall and the hand blender. On Friday and Saturday, the booth of our retail partner EK/servicegroup was at times extremely busy, as many retailers from Germany and abroad came specifically to learn more about our innovations. A special thanks also goes to the many journalists who attended our press event on Friday. The consistently positive feedback from retailers, media and partners confirms that we are on the right path – continuing to combine tradition with innovation.
In addition to our successful Satisfry series of air fryers in various designs, which are now completely PFAS-free, and a great breakfast set, the Bronte series, this year's IFA focused on the topic of textile care. The absolute highlight was undoubtedly the Steam Genie VacuSteam steam brush with its innovative technology, which works wonders thanks to powerful steam and the simultaneous suction of the laundry item. IFA has once again shown us how important it is as a trade fair for entering into direct dialogue with retailers and demonstrating all the advantages our appliances have to offer. These personal conversations and the immediate feedback not only allowed us to validate our product strategy but also provided us with important impetus for the further development of our range. These aspects are what make IFA so important to us.
As a leading trade show for tech innovations with international impact, IFA is an important date in our calendar. It offers a great platform to present product innovations, discuss our strategic direction with retail partners, and showcase the full breadth of our connected portfolio to the public. We welcome IFA’s commitment to attracting a younger audience. The success of this approach is evident in the growing number of content creators on-site.
A huge thank you to IFA and Messe Berlin for the great organization - we felt completely at home! The trade show was the perfect stage for us to exchange ideas, showcase innovations, and meet many of our most important customers and media partners in person. It was really fun to look ahead together and take away new inspiration. We are already looking forward to being back in 2026.
Our IFA results are once again very positive in 2025. The rush of visitors we experienced at the Siemens stand underlines our position as an innovation leader. Nowhere else could visitors, both retailers and consumers, experience so concretely what is possible in the home and especially in the kitchen today and tomorrow. With a world first and other intelligent solutions that make everyday life easier and more beautiful, we have impressively demonstrated our trade fair motto “Intelligence that delights.
TCL presented itself at IFA 2025 as the world's leading Mini LED TV brand and announced its new global partnership with the International Olympic Committee (IOC). The company's most innovative products - from home entertainment and mobile technologies to smart living solutions - took center stage at its 2,500 m² exhibition stand. IFA provided the ideal stage to showcase exclusive experiences and technological highlights for the first time. TCL is thus underlining its claim to seamlessly integrate advanced technology into everyday life and to bring global brand visions to life.
IFA has continued on the positive path it embarked upon last year. We welcome the further development of the concept and the modern communication in the run-up to and during this important trade fair. We are very satisfied with our own results. Over the past few days, we have had many constructive discussions with our partners, which make us optimistic about the coming months. For the first time, we were able to present our new flagship TV, the OLED+950, here in Berlin. The reactions to its unrivalled picture quality reinforce our commitment to continuing to focus on the highest product quality, which, together with the unique Ambilight, stands for the special TV experience from Philips.
We are very pleased with the results of IFA 2025. The direct feedback from visitors and the media has been overwhelmingly positive, and the engagement at our booth highlighted the growing demand for advanced IPL hair removal and beauty-tech solutions that deliver salon-like results at home.
IFA 2025 exceeded our expectations in every way. The response from visitors and media to our newly released VisionMaster Max was overwhelming, reaffirming our belief in innovation that meets real-world needs. Hearing their wows in our booth’s home theater and their excitement about both Valerion and AWOL Vision products was a personal highlight. It’s clear Valerion is striking a chord with a new generation of home cinema enthusiasts.
First of all, we have to say that the IFA is somewhat new territory for us in terms of the scale of our presence with our "Wertgigant" sculpture and our 3-for-2 offer calculator aimed at end customers and also in the B2B sector, including with our Service Alliance partners. In this respect, we are naturally extremely enthusiastic about the extremely good turnout. After all, we want to promote the issue of sustainability, and we are demonstrating this here and seeing how great the interest is among all those involved. In this respect, we are very positive about the IFA for the time being. We can see that the IFA is managing to generate traffic again and generate enthusiasm for the industry. The demand for our insurance products, for Wertgarantie's services, such as those presented in the dealer and workshop search, in the possibilities offered by our digital services, in the cooperation with our service partners, right through to the topic of the right to repair, where we are providing a lot of impetus through our study – all of this is happening here and we are extremely enthusiastic about it.
IFA is and remains a wonderful place to meet people, most of our partners and important media representatives from all over Europe were at the trade fair, and we enjoyed many good conversations in our business lounge. I am certain that the trade fair will have a positive impact on the entire industry.
