Less bla bla,
more aha!

Join our expert-led tours for trade visitors and get straight to the ideas that matter. Discover where innovation gets real.


Important: A valid trade visitor ticket is required. You can book a tour during ticket registration or in your visitor profile.

Less bla bla,
more aha!

Join our expert-led tours for trade visitors and get straight to the ideas that matter. Discover where innovation gets real.


Important: A valid trade visitor ticket is required. You can book a tour during ticket registration or in your visitor profile.

Guided tours

Explore IFA with a guided tour

IFA 2025’s guided tours are your shortcut to what matters most. No fuss, no overload – just sharp insights and brilliant tech, curated for professionals and led by seriously knowledgeable experts.

Each tour dives into a different future-forward theme. Whether you're scouting for business opportunities or product inspiration, these exclusive routes help trade visitors spot what’s next.

Limited spots available per tour. Booking required. A valid trade visitor ticket is required. You can book a tour during registration or in your visitor profile.

Five tours. Countless discoveries.
From smart homes to green tech – each guided tour highlights a different future-focused theme and opens new perspectives on the innovations shaping tomorrow.
Smart home
Your house just got clever.

Lights, locks, energy use – today, it’s all at your fingertips. This tour shows how tech brings comfort, control and efficiency into every corner of your home.

Topics: Energy management, home automation products, home networks, power generation, security systems, smart outdoor products, voice assistance

Smart household appliances
Talk to your fridge... or your oven.

No, you're not crazy. Your kitchen's really having conversations without you. Explore smart kitchens and connected helpers that turn daily chores into seamless routines – saving you time and energy.

Topics: Air solutions, built-in kitchen appliances, care & beauty, connected appliances, health & wellbeing, heating & cooling systems, large & small domestic appliances

Tech[re]creation
Innovation meets your downtime.

Dive into the fun side of tech: from cinematic sound to immersive VR, this tour is made for anyone who likes their gadgets playful, powerful – or both.

Topics: Smart TVs, audio, gaming, VR, creator tools, mobile devices, e-mobility & more

/imagine AI
So, what can AI really do?

Find out how artificial intelligence is shaking up everything – from home cleaning to content creation. A smart way get the lowdown on what AI really does and stay ahead of the curve.

Topics: AI across all sectors

Green tech
Less waste. More impact.

Tech meets responsibility on this tour. Discover innovations that prove sustainability and performance can go hand in hand.

Topics: Sustainability across all sectors

Choose your tour during registration or in your visitor profile.
Get to know the IFA show areas
Step into the future at IFA’s show areas. Leading brands, visionary start-ups, and tech enthusiasts come together to showcase what’s next. From Smart Home and AI to sustainable tech, experience the innovations shaping how we live, work, and connect. Get hands-on with cutting-edge advancements, explore breakthrough ideas, and be inspired!
Exhibitors 2025
IFA brings together global brands, visionary start-ups and tech pioneers from around the world. Discover groundbreaking products, explore the latest trends and connect with the companies redefining the future of technology.
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed floor plan of all show areas.
Navigate IFA
As of May 2025. Subject to change.