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Miss nothing.

Join our expert-led guided tours for trade visitors and get straight to the ideas that matter. Discover where innovation gets real.

Important: A valid trade visitor ticket is required. You can book a tour during ticket registration or in your visitor profile.

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See more.
Miss nothing.

Go to shop

Guided tours

Explore IFA with a guided tour

IFA 2026's guided tours give you direct access to what matters most. No fuss, no overhead – just sharp insights and brilliant tech, curated by professionals and led by knowledgeable industry experts.

Each tour shines a light on a different future-focused theme. Whether you're scouting business opportunities or tracking product trends, these sessions deliver exactly what you need – in under 90 minutes.

A limited number of spots per tour are available. Booking is included with every trade visitor ticket. You can reserve a tour during registration or in your visitor profile.

1. Register yourself

Simply register yourself in our ticket shop.

Book a tour now

2. Buy your IFA Ticket

In order to purchase a Guided Tour ticket, you need to have an IFA ticket first.

3. Select your Tour

Once you have your IFA Ticket, you can proceed to select your preferred Guided Tour and purchase your Guided Tour Tickets with a few clicks.

Talk to your fridge... or your oven.

No, you're not crazy. Your kitchen's really having conversations without you. Explore smart kitchens and connected helpers that turn daily chores into seamless routines – saving you time and energy.

Topics: Air solutions, built-in kitchen appliances, care & beauty, connected appliances, health & wellbeing, heating & cooling systems, large & small domestic appliances

Innovation meets your downtime.

Dive into the fun side of tech: from cinematic sound to immersive VR, this tour is made for anyone who likes their gadgets playful, powerful – or both.

Topics: Smart TVs, audio, gaming, VR, creator tools, mobile devices, e-mobility & more

So, what can AI really do?

Find out how artificial intelligence is shaking up everything – from home cleaning to content creation. A smart way get the lowdown on what AI really does and stay ahead of the curve.

Topics: AI across all sectors

Between Cameras and Drones: Experiencing IFA Through the Eyes of Content Creators. This tour offers an overview of the latest technology trends tailored specifically to the needs of content creators. Recording a podcast while enjoying a coffee and checking out the newest robots at the same time? At IFA, it's all possible.

Innovation for All also means giving every innovation a platform. After all, visionary ideas often emerge from small start-ups. Those who want to be part of the future can use this tour to gain a comprehensive overview – because today’s pioneers are the architects of tomorrow.

Get your trade visitor ticket now.

Retail Innovation Zone

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