It was an interesting tour, a tour that showed one thing: Innovation can improve our lives and is the basis for economic prosperity and progress, which we need in our country, but also in many other countries around the world. We want to be at the forefront of the latest technologies, for example when it comes to artificial intelligence. We want to be at the forefront when it comes to digitalisation. With far-reaching decisions, we have created the basis for this to happen.

IFA showcases the innovations and trends that are shaping our digital future. It impressively demonstrates how networking, artificial intelligence and smart technologies are changing our everyday lives and offers a platform for a dialogue between business, politics and society. For us as the Ministry of Digital Affairs, it is of central importance to actively accompany these developments and to engage in dialogue with innovators and forward-thinkers to create the best possible framework for further digitalisation.

The new IFA look of the ‘Innovation For All’ fits perfectly with our FRITZ! products for the digital home. This year, IFA has once again managed to fill the halls and attract people to the Radio Tower. We are very satisfied and look back on a successful IFA 2024 with many national and international guests at our stand.

As always, when the IFA calls to Berlin, the sun has shown itself at its best – this year even at its very best! In absolutely perfect summer weather, we were able to experience a diverse and very lively IFA 100, from which our entire group has benefited: from the excellent organization of the fair to numerous inspiring conversations at the manufacturer stands, as well as great products and impressive industry presentations. A big thank you to Leif-Erik Lindner and his team!

The anniversary edition of IFA impressively demonstrated that the show is indispensable for retailers, industry and consumers. It not only provides the stage for important innovations, but also creates the framework for successful business and intensive dialogue. The new, fresh format, which was visible throughout the city, was immediately well received. The visit Chancellor Olaf Scholz and countless new products emphasised the importance of the show. For EURONICS, IFA 2025 is already planned in the diary!

Hisense Gorenje was able to demonstrate its market and brand presence impressively at the successful anniversary IFA. There was a huge rush of visitors, which meant that in some places it was really cramped between all the innovations on display. And this despite the fact that our trade fair presence was anything but small at 3,000 square metres. The highlights were certainly the impressive TV displays from the UXN series, the new PX3-Pro Laser Cinema and the Gorenje PizzaPlus 350°C oven.

For us, the IFA is an excellent platform for an intensive exchange of ideas and experience. This year, too, it was a complete success for Kärcher. The response was excellent, our stand was well attended and the enthusiasm for our innovations was clearly noticeable. Among other things, we presented vacuum and mopping robots such as the RCV 5 vacuum robot equipped with a dual laser system, the FC 8 Smart hard floor cleaner with app connection and the multifunctional SC 1 Multi handheld steam cleaner. I was particularly pleased about the many good discussions with customers and partners.

IFA 2024 was an absolute highlight for LG! I was especially thrilled by the incredible interest in our Self-Driving AI Home Hub – an autonomous AI robot that left visitors in awe. It was also a great honor to personally welcome Chancellor Olaf Scholz accompanied by Senator for Economic Affairs Franziska Giffey and the Governing Mayor of Berlin Kai Wegner, to our booth and give him a glimpse into our "Affectionate Intelligence Home." Visitors were particularly impressed by the variety of customized solutions – whether for seniors, families with children, or pet owners. LG truly succeeded in showcasing the potential of LG ThinQ® ON, our AI hub, and demonstrating how it can revolutionize and simplify everyday life. 100 year of IFA, 75 years of Liebherr, 70 years of Liebherr Appliances - in this unique setting, we inspired new momentum at the trade fair and made ‘innovation for all’ a tangible experience. Germany's Federal Chancellor Olaf Scholz visited the Liebherr stand to find out about our latest pioneering achievement, BluRoX, and valuable dialogues with our retail partners have once again shown the importance of personal feedback at IFA.

100 year of IFA, 75 years of Liebherr, 70 years of Liebherr Appliances - in this unique setting, we inspired new momentum at the trade fair and made ‘innovation for all’ a tangible experience. Germany's Federal Chancellor Olaf Scholz visited the Liebherr stand to find out about our latest pioneering achievement, BluRoX, and valuable dialogues with our retail partners have once again shown the importance of personal feedback at IFA.

Midea's great success at IFA exceeded our expectations. We had numerous visitors and held many inspiring discussions with partners and customers. We were particularly pleased about the visit of Berlin's mayor Kai Wegner, who personally confirmed the innovative strength of our company.

Once again this year, we are overwhelmed by the feedback from visitors. IFA is a fixed part of our schedule every year. There are few other platforms where we can reach our partners in the specialist trade as effectively and efficiently with information about our new products like the NIVO 8107.

IFA presented itself positively with a forward-looking format for its anniversary. We are very satisfied with the results and were able to hold very good discussions in our Ambilight TV Base Camp and demonstrate the fascination of Ambilight. The fact that we were able to celebrate the premiere of the new flagship OLED+959 at IFA has proven its worth. These are the innovations that visitors want to see at a trade fair.

We would like to pay a big compliment to the organisers of the trade fair - many of our suggestions for improvement from 2023 have been implemented. In general, we observed a strong interest in the IFA and the mood is very positive. A noticeable number of young people visited the trade fair, there were more media representatives on site and the IFA attracted more attention in the city of Berlin. My personal highlight is our new oven with food recognition. Thanks to artificial intelligence and the integrated camera, the oven recognises what is being prepared and suggests the optimum settings.

It's remarkable how IFA has been a significant player in the tech industry for 100 years, continually reinventing itself along the way. Starting out as a radio exhibition, it has transformed into a hub for innovative technology, connectivity, and the smart home. IFA serves as the primary industry platform in Germany and Europe where we can engage with our partners and clients to explore possibilities and plan for the future. With the theme "AI for All," attendees had the opportunity to witness firsthand the advantages of our convincing hardware with smart AI features, whether at home or on the go. A key highlight for us at IFA were our connected health solutions, aimed at providing individuals with preventative healthcare within the comfort of their own homes. The Samsung Health platform takes a comprehensive approach, empowering users to integrate insights on sleep, nutrition, and exercise by leveraging a variety of devices and services. The Galaxy Ring further facilitates monitoring health data effortlessly. IFA provided the perfect venue for us to discuss about this strategic growth area in depth.

We celebrated the 100th anniversary of IFA and are grateful to be a part of this remarkable family. IFA has once again proven to be an outstanding platform for communication and innovation, fully meeting our expectations and giving us a feeling of being at home. It was a pleasure to welcome our key customers and media representatives to look to the future together. We look forward to next year with great anticipation as IFA continues on its successful path.

At this very special anniversary IFA in Berlin, we presented ourselves in Hall 3.1 on an area of over 1,300 square meters with 34 different product categories. We are particularly proud to have presented more than 20 exciting new products, all of which received positive customer feedback. The feedback was overwhelming and confirms our continuous efforts to offer innovative solutions and high-quality products.

IFA 2024 was once again a great opportunity for us to engage in personal dialogue with our national and international retail partners. We are delighted by the positive feedback and hope that this momentum will carry over into autumn. At the same time, it was certainly not an IFA like any other. For the 100th anniversary, the organisers created a worthy setting that brought a century of innovation to life. We are delighted that we were able to help shape this special occasion as an exhibitor.

First and foremost, we would like to congratulate the IFA Management GmbH team, the gfu and Messe Berlin on an all-round successful IFA! The centenary was the central theme that was consistently implemented for the trade fair and in all communications. At the same time, the organisers succeeded in building a bridge to the present and the future and creating an inspiring, lively event for exhibitors and visitors. We particularly appreciate the approach of attracting new target groups from the digital imaging sector with the Content Creator Hub and the IFA Video Competition and are delighted to have been involved as a partner of the trade fair. Overall, IFA was, as always, an important point of contact for us with our retail partners and a barometer for trends and the latest developments in the industry.

Our trade show appearance was a complete success! The high visitor traffic and great interest in the BEEZER® and lupo13 devices impressed us. The advantages of the products were immediately understood by visitors, leading to numerous orders – the first BEEZER® shipment is already sold out! The visits from our existing customers were particularly valuable, while we were also able to make promising new contacts abroad. The BEEZER® was a true magnet, drawing interest to our booth. Conclusion: A thoroughly successful trade show appearance!

The anniversary IFA was a great success for JURA. Our household and professional products – including the new J10 and the Cold Sweet Nitro Kit – generated enormous interest from both consumers and retailers, as well as in the media. With this, we are well-prepared for the upcoming Christmas season.