euronics

EURONICS Deutschland eG, headquartered in Ditzingen near Stuttgart, was founded in 2004 and looks back on a long tradition. The cooperative has more than 1,000 members across over 1,200 locations in Germany. EURONICS Deutschland eG is a partner of the European purchasing and marketing network EURONICS International, based in Amsterdam. With more than 8,500 outlets across 35 European countries, EURONICS is the largest retail group in the sector in Europe. UHD, smart wearables, smart home solutions and household appliances with the highest energy efficiency are just as much a part of the range offered by EURONICS retailers as traditional consumer electronics products. A comprehensive range of services, personalised advice and qualified specialist staff are the common hallmarks of these mostly owner-managed, medium-sized specialist shops and retail outlets.

The retail group emerged from the joint venture R.I.C. GmbH, which was founded in 2001 from the merger of the two specialist retail cooperatives Interfunk eG, Ditzingen, and Ruefach GmbH & Co. KG, Ulm. By combining purchasing power with tried-and-tested service models, consistent communication and the introduction of a unified retailer brand, synergy effects have been realised that greatly benefit both the individual members and their customers. In the mass market for consumer electronics, large chain stores and discounters have increasingly contributed to structural change in the past. Small and medium-sized retailers have had to adapt to the advertising and purchasing power of these competitors. As members of a specialist retail cooperative, these businesses are able to offset the disadvantages associated with their size.

Under the brand slogan ‘For my best home in the world’, the company not only creates a unified umbrella for marketing and communication that focuses on customers’ homes, but also highlights EURONICS’ core competence beyond its comprehensive online offering: the best in-store service, which makes customers’ personal living spaces simpler, more comfortable and more liveable, and through which the multi-channel retailer clearly sets itself apart from competitors and purely online players.