Press releases

IFA Berlin is showcasing the full spectrum of the latest developments in robotics. Humanoid robots are dancing and performing backflips on the runway, while autonomous machines compete against each other in football. Physical AI could also support people with physically demanding tasks in the future and help ease their workload. Experts discussed, for example, how robots could learn to understand families’ eating and cooking habits.

IFA Berlin demonstrates how AI is evolving from an isolated feature into an integrating layer of everyday life. Following numerous exhibitor press conferences during the IFA Media Days, the event continues with keynotes, panel discussions, and showcases. Haier, TCL, Hisense, SEVERIN, and Beurer are presenting new solutions and trends for the connected home. The focus is on applications that make devices more intuitive to control, handle routines in the background, and save users time. Additionally, Womanizer is highlighting the intersection of technology, health, and well-being.

The winners of the 2026 IFA Innovation Awards have been announced: Anker, Insta360 and LG Electronics have been awarded the three main prizes in the international awards programme. In addition, IFA recognised winners in 13 further categories spanning the entire spectrum of consumer electronics, home appliances and future tech. For the first time, the winners of the IFA Innovation Awards were honoured at a dedicated awards ceremony held live at IFA.

IFA Berlin opened the first official day of IFA 2026 with AMD’s Opening Keynote, spotlighting the growing importance of artificial intelligence and high-performance computing for the consumer technology market. On the Innovation Stage, Jack Huynh, Senior Vice President and General Manager of AMD's Computing and Graphics Group, showed how Personal AI is transforming the relationship between people and technology and opening new opportunities in everyday life and the workplace. Huynh offered insights into the next era of computing, in which artificial intelligence is becoming more personal and proactive.

Tonight, IFA Berlin and GFU Home & Consumer Tech hosted the IFA Opening Night at the ICC Berlin building. Representatives from politics and business were among the guests. Political guests included Mayor and Senator for Economic Affairs, Energy, and Public Enterprises, Franziska Giffey, Raed Saleh, Chair of the SPD Parliamentary Group in the Berlin House of Representatives, and Jörg Stroedter, Deputy Chair of the SPD Parliamentary Group and Member of the Berlin House of Representatives. Also in attendance were, amongst others, Dr Silke Launert, Parliamentary State Secretary for Research, Technology and Space, and Kirstin Bauch, District Mayor of Charlottenburg-Wilmersdorf and Head of the Department of Finance, Human Resources and Economic Development.

On the second day of IFA Media Days, IFA Berlin once again brings together leading international brands and media from around the world. In the morning, global exhibitors including AEG, Anker, Dreame, Liebherr, Shokz, Xiaomi and XPENG presented new products and technologies for connected everyday life.

IFA Berlin has announced that Luciano has cancelled his performance at the IFA Sommergarten, which was scheduled for Friday 4 September 2026. The Berlin rapper’s announced concert will be cancelled without a replacement. The cancellation applies exclusively to Luciano’s announced performance on 4 September 2026. IFA Management deeply regrets the cancellation of the concert.

IFA Berlin opens its doors for the IFA Media Days ahead of the official start of the show. At the IFA Opening Press Conference, Leif Lindner, CEO of IFA Management, focused on the rapid development of artificial intelligence and robotics and their impact on the economy, society and everyday life. Concluding the conference, Carine Chardon, Managing Director of GFU Consumer & Home Electronics GmbH, presented global developments and trends in the technical consumer goods industry.

Official IFA media event moves to Hall 5.3 and is sold out; journalists from 65 countries to discover what’s next in AI, robotics, health, fitness, smart home, consumer tech – & more

The Reseller Park will bring more than 200 exhibitors and around 15,000 trade visitors to IFA Berlin, the world’s largest event for consumer electronics, home appliances and future tech, thereby establishing itself as Europe’s leading B2B marketplace for distributors in the consumer electronics sector. This year, the IFA Reseller Park will occupy the entire Hall 27. From 2027, the Reseller Park will move to Hall 26, where it will be able to accommodate up to 260 exhibitors.

Which technologies will be the next to transform our everyday lives? How is artificial intelligence blurring the boundaries between humans and machines, brands and customers, creativity and automation? And how must businesses, the retail sector and society respond to these changes? IFA, the world’s largest event for consumer electronics, home appliances and future tech, brings these key questions to the fore.