ShowStoppers press event @ IFA 2026 grows to record size with 130 companies and more than 1,300 media registered

Official IFA media event moves to Hall 5.3 and is sold out; journalists from 65 countries to discover what’s next in AI, robotics, health, fitness, smart home, consumer tech – & more

ShowStoppers @ IFA, the long-running official media event that brings journalists together with technology companies for an evening of product launches, discoveries, demonstrations and networking, is growing to introduce more new tech for work, home and play.

Setting records, 130 companies will showcase new products and technologies, making 2026 the largest edition of the press event since 2008, the first edition of ShowStoppers @ IFA. More than 1,300 journalists, creators and industry analysts from 65 countries are registered to attend on 3 September 2026, the evening before IFA Berlin officially opens.

The event is sold out and moved from its traditional event space in the South Entrance Hall, shifting to Hall 5.3, locating exhibitors and journalists adjacent to IFA's international media community and the IFA Press Office in Hall 6.3.

More than 18 years of partnership with IFA

ShowStoppers has been an official partner of IFA for more than 18 years, bringing technology companies, start-ups and established global brands together with international press in advance to preview IFA.

Rather than show-floor presentations, journalists meet key executives face-to-face for hands-on product demonstrations and interviews, identify the technologies relevant to their audience, and stories they want to pursue during IFA.

Over nearly two decades in Berlin, ShowStoppers @ IFA has grown alongside IFA and the global consumer technology industry. This year’s record participation and sold-out exhibit space reflect both the international reach of IFA and growing demand by technology companies for direct engagement with journalists, creators and industry analysts.

AI, health and wellness, and the connected home take center stage

Technologies presented at ShowStoppers @ IFA 2026 reflect many of the major trends shaping this year's IFA.

Artificial intelligence will be front and center, with companies demonstrating how AI is moving beyond the concept stage to integrate into consumer products and everyday experiences.

Incubators will introduce journalists to next-generation startups. More than 30 companies will launch technologies for health, wellness, fitness, emotional support, connected and personal care. Other exhibitors will showcase home appliances, smart home and connected living technologies, alongside innovations spanning robotics, mobile technology, audio, accessories, sustainability and other emerging areas of consumer technology – from balcony solar to chargers, smartphones to cameras, 3D printers, star gazing, birding, cycling, coffee makers, oral care, safer driving, pet care, scuba diving, and more.

ShowStoppers @ IFA 2026

Date: Thursday, 3 September 2026

Time: 18:00 - 21:00

Location: Hall 5.3, Messe Berlin

Attendance: More than 1,300 registered journalists, creators and industry professionals from 65 countries

Exhibitors: 130 participating companies

Attendance for journalists is by invitation. For information visit https://www.showstoppers.com or Steve Leon, mailto:sl@showstoppers.com.

About ShowStoppers

ShowStoppers events organize product launches, sneak previews and hands-on demonstrations of new tech for work, home and play. Each press event showcases technologies that drive innovation in AI, 5G and 6G, cloud computing, virtual and augmented reality, digital health; robotics, smart cities, mobility, wearables, IoT, consumer electronics, entertainment, and more.

Now in its 29th year, ShowStoppers (https://www.showstoppers.com/) is the global leader in producing press and business events across North America, Europe and Asia. Each event brings together established technology leaders, innovative growth companies and emerging startups to meet face-to-face for hands-on sneak previews, product launches and executive interviews with selected journalists, influencers, creators, industry and financial analysts, venture capitalists and business executives, to generate news coverage and product reviews, promote brand and open new markets.

ShowStoppers produces official press events at CES, IFA and MWC; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC and other tradeshows.

To learn more about how you and your company can meet the press at ShowStoppers press events contact Gracie Cheng, mailto:gracie@showstoppers.com; Lauren Merel, mailto:lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, mailto:dave@showstoppers.com, +1 845-821-6123.

ShowStoppers @ IFA is a media-only event. Attendance requires registration with and confirmation from ShowStoppers. For information visit https://www.showstoppers.com or Steve Leon, mailto:sl@showstoppers.com.