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Exclusive insights, open discussions and hands-on experiences - experience the official launch of IFA 2026 with us.
30 JUNE 2026 | FUTURIUM, BERLIN
Exclusive insights, open discussions and hands-on experiences - experience the official launch of IFA 2026 with us.
30 JUNE 2026 | FUTURIUM, BERLIN

IFA Kick-Off 2026 programme

Preliminary agenda. Details are subject to change.

Jun 30, 2026
09:30 - 00:00
Futurium Berlin
09:30 - 10:00
Arrival
10:00 - 10:10
Welcome & Opening
Leif Lindner, CEO - IFA
Carine Chardon, Managing Director - GFU
10:10 - 11:10
GFU Keynote & Discussion: Health Tech in Bloom? From well-being to longevity.

Healthcare meets technology — and the market is booming. Exclusive presentation of an international consumer study by GFU in collaboration with the strategy consultancy Oliver Wyman.

Carine Chardon, Managing Director - GFU
Dr. Martin Schulte, Expert Retail and Consumer Goods - Oliver Wyman 
(tba), Beurer

11:10 - 11:20
Berlin Partner & MediaTech Impulse: IFA X Berlin

IFA isn't just a trade show — it's a major economic driver for the entire city. What Berlin as a location means for the industry, and why that's more important than ever.

Stefan Franzke, CEO - Berlin Partner
Janine Koch, CEO - MediaTech

11:20 - 11:35
BSH Keynote: Life Beyond the Product

Today's strongest brands no longer sell products — they sell experiences. BSH shows why this shift is not an option, but a necessity.

Enrico Hoffmann, Head of Sales & Marketing Central Europe - BSH

11:35 - 12:05
Coffee break

Powered by JURA: Specialty coffees and a preview of the JURA-IFA-Highlight at the JURA coffee bar

12:05 - 12:30
HD+ Talk: Future of entertainment

The future of the entertainment industry is becoming immersive, interactive, and personalized —entertainment is being redefined. What does this mean for the platforms, brands, and audiences of tomorrow?

Raoul Ibler, Head of Commercial & Marketing - HD+
tba


12:30 - 12:45
Miele Keynote: AI as the new foundation

AI is no longer just a feature — it’s the foundation. Miele explains how artificial intelligence is transforming the way brands develop, communicate, and deliver products.

Danijel Vladimirov, Vice President Sales - Miele

12:45 - 13:00
Sascha Pallenberg Insights: Selling in the Age of AI

Sell smarter, listen better, close deals faster: Sascha Pallenberg shows how AI tools are transforming sales and customer communication from the ground up.

Sascha Pallenberg, Blogger and Entrepreneur

13:00 - 14:00
Networking lunch
14:00 - 14:15
Diego Ain TheMachine Energie-Reset

The afternoon gets off to a different start. Ain TheMachine — a Grammy-nominated artist — kicks off the Experience Track with a live performance that blends music and technology.

Diego, Ain TheMachine

14:15 - 14:35
More details coming soon.
14:35 - 14:50
TikTok Shop Keynote: Creator x Brand

TikTok Shop explains what really makes for a successful collaboration.

Maximilian Burianek , Head of TikTok Shop Germany

14:50 - 15:10
NielsenIQ Keynote: What customers want

NielsenIQ provides an honest look at what matters to consumers today and where the market is headed.

Alexander Dehmel, Custoner Success Lead Global Client T&D - NielsenIQ

15:10 - 15:25
Keynote: Robotics
More details coming soon. 
15:25 - 15:55
Coffee break

Powered by JURA: Specialty coffees and a preview of the JURA IFA highlight at the JURA coffee bar

15:55 - 16:15
Keynote: The future of tech
More details coming soon. 
16:15 - 16:35
Brand moments on stage
More details coming soon. 
16:35 - 16:55
Brand moments on stage
More details coming soon. 
16:55 - 17:15
Brand moments on stage
More details coming soon. 
17:15 - 17:30
IFA & GFU Impulse: Insights & Highlights IFA 2026
Formats, highlights, keynotes for IFA 2026

Formats, highlights, keynotes and many more for IFA 2026

Leif Lindner, CEO - IFA
Carine Chardon, Managing Director - GFU

17:30 - 00:00
IFA Networking Event
A relaxed networking evening with dinner, drinks and a performance by DJ duo Beck to Pony.

An overview of the Kick-Off

A day packed with insights, encounters and memorable moments. The programme will be conducted in German.
Industry Insights Track

[ Morning]

What’s currently driving the tech industry? GFU Insights, keynotes and panel discussions featuring leading industry figures provide the context – with strategic insights that really matter.

Networking & Hands-on Experiences

[ Midday]

This is where people chat, experiment and get stuck in. Experience selected products and prototypes first-hand and meet the brands, media outlets and creators who really have something to say.

Experience Track

[ Afternoon]

Technology you can experience, touch and share. Creator sessions, immersive experiences and storytelling that moves you – with content that flows directly into stories, posts and articles.

Networking

[ Evening]

The perfect way to round off a long day – with good conversation, new connections and the energy that comes from the right people coming together.

Who is the Kick-Off for?

The event is aimed at press and media representatives, content creators and bloggers as well as invited exhibitors and industry partners.
Media & Press

The story begins here. Exclusive interviews, first-hand insights and trends that no one else knows about yet – everything you need for the most comprehensive coverage of IFA 2026.

Content Creators & Blogger

As a creator, you will gain access to brands, products and moments before they go viral - for content that offers real added value. The programme items in the afternoon are likely to be exciting for you. Of course, you are also welcome to join us earlier.

Brands & Industry

First impressions count. Direct contact with the media, creators and decision-makers – for maximum visibility when attention is at its peak.

That’s why it’s worth coming along

"The future is now, and it begins with the IFA Kick-Off"! Before we open the IFA doors at the Berlin Exhibition Centre in September, we will ring in the IFA season with the Kick-Off. This is where we bring together brands, media, creators and relevant industry players to visualise the topics, trends and innovations for IFA 2026. Insights, hands-on experiences, exhibitor demos and activating brand moments make up this year's Kick-Off!


Envision the future. Experience innovation.
Visionary technologies and current trends show how ideas become reality. Discover how the world of tomorrow is already taking shape today.
Targeted networking
Direct interaction with media representatives, creators and decision-makers from leading companies – for connections that really matter.
Targeted networking
Keynotes, power briefings & hands-on experiences
Leading figures in the industry bring concrete developments, ideas, and applications to life. First-hand insights and real-world use cases demonstrate what technologies are already capable of today and the direction in which they are heading.
Keynotes, power briefings & hands-on experiences
The future is now.
The future is now.
Last year, we asked people to dream up possibilities. To picture what could be. In 2026,
we take the next step: The future is now.
This isn't a promise; it’s a reality. Technology is no longer waiting around the corner –
it is already here. In our homes, our work, and our everyday decisions. The ideas shaping
tomorrow are being built, tested, and shared right now. And they are happening at IFA.
30 JUNE 2026 | FUTURIUM, BERLIN
The future is now.
IFA Media Night
A way to round off the day in a special atmosphere – with conversations, new contacts and ideas that will continue to have an impact long after the evening is over.
Keynotes, power briefings & hands-on experiences
Leading figures in the industry bring concrete developments, ideas, and applications to life. First-hand insights and real-world use cases demonstrate what technologies are already capable of today and the direction in which they are heading.
Keynotes, power briefings & hands-on experiences
IFA Media Night
A way to round off the day in a special atmosphere – with conversations, new contacts and ideas that will continue to have an impact long after the evening is over.
The future is now.
The future is now.
Last year, we asked people to dream up possibilities. To picture what could be. In 2026,
we take the next step: The future is now.
This isn't a promise; it’s a reality. Technology is no longer waiting around the corner –
it is already here. In our homes, our work, and our everyday decisions. The ideas shaping
tomorrow are being built, tested, and shared right now. And they are happening at IFA.
30 JUNE 2026 | FUTURIUM, BERLIN
The future is now.
Envision the future. Experience innovation.
Visionary technologies and current trends show how ideas become reality. Discover how the world of tomorrow is already taking shape today.
Targeted networking
Direct interaction with media representatives, creators and decision-makers from leading companies – for connections that really matter.
Targeted networking
Keynotes, power briefings & hands-on experiences
Leading figures in the industry bring concrete developments, ideas, and applications to life. First-hand insights and real-world use cases demonstrate what technologies are already capable of today and the direction in which they are heading.
Keynotes, power briefings & hands-on experiences
IFA Media Night
A way to round off the day in a special atmosphere – with conversations, new contacts and ideas that will continue to have an impact long after the evening is over.

Travel & Accomodation

Just arrive and check in at your leisure – so you can focus on the Kick-Off. We’ve put together suitable travel and accommodation options for you.
Travelling by train

Deutsche Bahn is offering exclusive rates for participants in the IFA Kick-Off 2026 – here’s how you can get to Berlin directly and hassle-free.

IFA Kick-Off 2026 – Frequently asked questions

  • What is the IFA Kick-Off?

    The IFA Kick-Off heralds the start of the IFA season. Even before IFA opens its doors in September under the motto "The future is now", the kick-off brings together brands, media, creators and relevant industry players to visualise the topics, trends and innovations for IFA 2026 at an early stage. The Kick-Off is about more than just information and manufacturer keynotes. We create experiences with strategic insights, hands-on experiences, exhibitor demos and activating brand moments.

  • Who can take part?
    The event is aimed at members of the press and media, content creators and blogger, as well as invited exhibitors and industry partners.
  • How do I sign up?
    You haven't received an invitation? Please contact us at: press@ifa-management.com Please note that places are limited.
  • Where is the IFA Kick-Off taking place?
    The IFA Kick-Off 2026 will take place at Futurium Berlin, centrally located at Alexanderufer 2, 10117 Berlin. We will publish the detailed schedule here on this page shortly before the event.
  • Will the event be streamed live?
    Selected sessions will be available online after the event. Further details will follow shortly.