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IFA Kick-Off 2025 brings together 120+ international media representatives and executives from the world’s leading consumer electronics and home appliance companies. Get ready for an inspiring day filled with top-tier networking opportunities and exclusive insights into the groundbreaking technologies of tomorrow.
JULY 1, 2025 | FUTURIUM, BERLIN
LIMITED REGISTRATIONS
IFA Kick-Off 2025 brings together 120+ international media representatives and executives from the world’s leading consumer electronics and home appliance companies. Get ready for an inspiring day filled with top-tier networking opportunities and exclusive insights into the groundbreaking technologies of tomorrow.
JULY 1, 2025 | FUTURIUM, BERLIN
LIMITED REGISTRATIONS
Programme for the 2025 Kick-Off (German only)
Preliminary agenda. Details are subject to changes.
Jul 1, 2025
09:30 - 01:00
Futurium Berlin
09:30 - 10:00
Coffee and snacks
10:00 - 10:10
Opening commentary
Dr. Sara Warneke - Managing Director, GFU
Leif Lindner - CEO, IFA
10:10 - 10:20
IFA 2025 partnering country
Information will follow
10:20 - 11:40
Opening highlight session
Dr. Sara Warneke - Managing Director, GFU
GFU insights and trends
11:40 - 12:00
AEG
Michael Geisler - Managing Director Germany and Austria, AEG
12:00 - 12:20
Jura
Horst Nikolaus - Managing Director, Jura
Wiebke Reineke - Head of Sales Promotions, Jura
12:20 - 12:40
Miele
Christian Gerwens - Senior Vice President Region DACH, Miele
12:40 - 13:00
BSH
Enrico Hoffmann - Senior Vice President, BSH
13:00 - 14:00
Networking Lunch
Open museum space
14:00 - 14:20
GfK / NIQ
Alexander Dehmel - Head of CSM Germany and Austria, GfK/NIQ
14:20 - 14:40
Haier Europe
Philipp Hartmann - Director Marketing Central Region, Haier Europe
14:40 - 15:00
Sony
Ulf Schreurs - Country Manager Germany and Austria, Sony
15:00 - 15:20
Panasonic
Philipp Maurer - Country Manager DACH, Panasonic
15:20 - 16:00
Coffee Break
16:00 - 16:20
WGSN
Abdulrahman Hadi - UX Trend Strategist, WGSN
16:20 - 16:40
Dolby
Javier Foncillas - VP Commercial Partnerships and Sales, Dolby
16:40 - 17:00
Plaud AI
17:00 - 17:20
Aqara
17:20 - 17:40
Break
17:40 - 18:00
Company briefing
Information will follow
18:00 - 18:40
Panel: Imagine the Future of TV
Speakers:
Gerald Strömer - Senior Product Marketing Manager, LG
Sang Won Byun - Head of Smart TV and Technical Marketing, Samsung
Wolfram Wildhagen - Senior Vice Presidente, Sky
Volker Blume - Technical Consultant, TP Vision / Philips
Moderator: 
Marie-Charlotte von Heyking - Head of Communications & PR, GFU
18:40 - 18:45
Closing commentary
Dr. Sara Warneke - Managing Director, GfU
Leif Lindner - CEO, IFA
18:45 - 01:00
Media Night
Networking, music and informal atmosphere
Experience the future

IFA 2025 showcases not only today’s cutting-edge products but also visionary concepts for tomorrow. Discover how emerging technologies will transform the way we live, work, move, and entertain ourselves. What innovations will shape the world of the future and redefine everyday life?

Tell the future

The IFA Kick-Off 2025 sparks fresh momentum for technological advancements and provides compelling stories for media coverage. As a hub connecting business, industry, and society, IFA offers new perspectives for the sector. Exclusive insights, exciting interviews, and groundbreaking trends make this event a must-see for the media.

Imagine the future

Innovation shapes our world in many ways. Join the conversation and explore key questions: What sustainable and societal opportunities do your latest products and concepts offer? How do they create technological value for business, the environment, and society?

Shape the future

The IFA Kick-Off 2025 is designed to ignite curiosity, open new perspectives, and drive innovation forward. Be inspired, build valuable connections, and discover the trends and technologies that will shape the future.

This is why you should attend
At IFA Kick-Off 2025, ideas become reality. Explore revolutionary technologies, gain inspiring insights, and connect with industry leaders at Futurium Berlin to help shape the future together.
Exclusive insights into the future
Experience visionary technologies and groundbreaking trends that will transform our lives. Be inspired by innovative concepts and discover what the world of tomorrow looks like.
Targeted networking
Engage directly with media representatives, influencers, and key decision-makers from leading companies to build valuable connections for your future.
Targeted networking
Keynotes & power briefings
Renowned experts and industry leaders provide exclusive insights and present exciting visions for the future of technology. Gain valuable knowledge that will guide you on the path ahead.
Keynotes & power briefings
Imagine the future
Imagine the future
IFA Kick-Off 2025 brings together 120+ international media representatives and executives from the world’s leading consumer electronics and home appliance companies.
July 1, 2025
Futurium, Berlin
Accreditation opens soon.
Imagine the future
MediaNight
A relaxed networking event in a special atmosphere.
Keynotes & power briefings
Renowned experts and industry leaders provide exclusive insights and present exciting visions for the future of technology. Gain valuable knowledge that will guide you on the path ahead.
Keynotes & power briefings
MediaNight
A relaxed networking event in a special atmosphere.
Imagine the future
Imagine the future
IFA Kick-Off 2025 brings together 120+ international media representatives and executives from the world’s leading consumer electronics and home appliance companies.
July 1, 2025
Futurium, Berlin
Accreditation opens soon.
Imagine the future
Exclusive insights into the future
Experience visionary technologies and groundbreaking trends that will transform our lives. Be inspired by innovative concepts and discover what the world of tomorrow looks like.
Targeted networking
Engage directly with media representatives, influencers, and key decision-makers from leading companies to build valuable connections for your future.
Targeted networking
Keynotes & power briefings
Renowned experts and industry leaders provide exclusive insights and present exciting visions for the future of technology. Gain valuable knowledge that will guide you on the path ahead.
Keynotes & power briefings
MediaNight
A relaxed networking event in a special atmosphere.
The best rooms in town
Secure exclusive rates on top Berlin hotels, just minutes from IFA Kick-Off 2025, hosted at Futurium.

Here’s what you get:

  • Save up to 30% at carefully selected hotels at eclusive rates available only to IFA exhibitors, trade visitors & partners
  • Dedicated support for group bookings of 6 rooms or more
  • Limited availability – early booking recommended!

IFA Kick-Off 2025 FAQ
  • What is the IFA Kick-Off?
    The IFA Kick-Off is the official opening event for IFA Berlin, taking place on 1 July 2025. It brings together media representatives and industry leaders to showcase innovations and explore the future of technology.
  • Who can attend?
    The event is open to press representatives, media partners, influencers and invited exhibitors and industry partners.
  • How do I register?
    Accreditation will open soon on this page. Registered media and industry partners will receive an email notification once registration is available.
  • Where will the event take place?
    IFA Kick-Off 2025 will be held at Futurium Berlin, centrally located at Alexanderufer 2, 10117 Berlin. The detailed schedule will be published here closer to the event.
  • Will the event be live-streamed?
    Selected sessions will be available online after the event. More details will follow soon.