/thumbnail/w600/2025/04/IFA-KickOff_6711154.svg
IFA Kick-Off 2025 brings together 120+ international media representatives and executives from the world’s leading consumer electronics and home appliance companies. Get ready for an inspiring day filled with top-tier networking opportunities and exclusive insights into the groundbreaking technologies of tomorrow.
1 JULY 2025 | FUTURIUM, BERLIN
REGISTRATION CLOSED
IFA Kick-Off 2025 brings together 120+ international media representatives and executives from the world’s leading consumer electronics and home appliance companies. Get ready for an inspiring day filled with top-tier networking opportunities and exclusive insights into the groundbreaking technologies of tomorrow.
1 JULY 2025 | FUTURIUM, BERLIN
REGISTRATION CLOSED
IFA Kick-Off 2025 programme

Programme available in German only.

Preliminary agenda. Details are subject to change.

Jul 1, 2025
09:30 - 01:00
Futurium Berlin
09:30 - 10:10
Coffee and snacks
10:10 - 10:20
Opening commentary
Leif Lindner - CEO, IFA Management
Dr Sara Warneke - Managing Director, GFU – Home & Consumer Tech
10:20 - 11:40
Opening highlight session
Dr. Frank Fuchs - Senior Director Competence Center Robotics, Alfred Kärcher
Dr. Oliver Schneider - Senior Advisor & Project Manager, Circularity
Dr Martin Schulte - Senior Partner, Oliver Wyman
Paul Schweidler - Research and Project Development, Human-Robot Interaction,, Human-Factors-Consult
Dr Sara Warneke - Managing Director, GFU – Home & Consumer Tech
Dr. Henning Wins - Head of Section IVC1, Bundesministerium für Wirtschaft und Energie
GFU insights and trends
11:40 - 12:00
AEG
Michael Geisler - General Manager Germany & Austria, AEG
12:00 - 12:20
Jura
Wiebke Reineke - Head of Sales Promotion and PR, Jura
12:20 - 12:40
Miele
Christian Gerwens - Senior Vice President Region DACH, Miele
12:40 - 13:00
BSH
Enrico Hoffmann - Head of Sales and Marketing Central Europe, BSH
13:00 - 14:00
Networking lunch.
Open museum room & tour (Registration required and available during accreditation)
14:00 - 14:20
NIQ
Alexander Dehmel - Head of CSM DACH, NIQ
14:20 - 14:40
Haier Europe
Philipp Hartmann - Director Marketing Central Region, Haier Europe
14:40 - 15:00
Sony
Ulf Schreurs - Country Manager Germany & Austria, Sony
15:00 - 15:20
Panasonic
Philipp Maurer - Country manager DACH, Panasonic
15:20 - 16:00
Coffee break
16:00 - 16:20
WGSN
Abdulrahman Hadi - UX Trend Strategist Consumer Tech, WGSN
16:20 - 16:40
Dolby
Javier Foncillas - VP Commercial Partnerships and Sales, Dolby
16:40 - 17:00
Plaud AI
Elina Tsao - Head of Brand Center (PR and Social Growth), Plaud AI
17:00 - 17:20
Aqara
Sebastian Foizel - Country Manager Germany, Aqara
17:20 - 17:40
Break
17:40 - 18:20
Panel: Imagine the future of TV
Volker Blume - Technical Consultant, TP Vision / Philips
Sang-Won Byun - Head of Smart-TV & Technical Marketing, Samsung Electronics
Sascha Lange - VP Sales & Marketing, Sharp Consumer Electronics
Gerald Strömer - Senior Product Marketing Manager, LG Electronics
Moderators
Marie-Charlotte von Heyking - Head of Communications and PR, GFU – Home & Consumer Tech
18:20 - 18:25
Closing commentary
Leif Lindner - CEO, IFA Management
Dr Sara Warneke - Managing Director, GFU – Home & Consumer Tech
18:25 - 01:00
IFA Media Night
Networking, music and informal atmosphere
Experience the future

IFA 2025 showcases not only today’s cutting-edge products but also visionary concepts for tomorrow. Discover how emerging technologies will transform the way we live, work, move, and entertain ourselves. What innovations will shape the world of the future and redefine everyday life?

Tell the future

The IFA Kick-Off 2025 sparks fresh momentum for technological advancements and provides compelling stories for media coverage. As a hub connecting business, industry, and society, IFA offers new perspectives for the sector. Exclusive insights, exciting interviews, and groundbreaking trends make this event a must-see for the media.

Imagine the future

Innovation shapes our world in many ways. Join the conversation and explore key questions: What sustainable and societal opportunities do your latest products and concepts offer? How do they create technological value for business, the environment, and society?

Shape the future

The IFA Kick-Off 2025 is designed to ignite curiosity, open new perspectives, and drive innovation forward. Be inspired, build valuable connections, and discover the trends and technologies that will shape the future.

This is why you should attend
At IFA Kick-Off 2025, ideas become reality. Explore revolutionary technologies, gain inspiring insights, and connect with industry leaders at Futurium Berlin to help shape the future together.
Exclusive insights into the future
Experience visionary technologies and groundbreaking trends that will transform our lives. Be inspired by innovative concepts and discover what the world of tomorrow looks like.
Targeted networking
Engage directly with media representatives, influencers, and key decision-makers from leading companies to build valuable connections for your future.
Targeted networking
Keynotes & power briefings
Renowned experts and industry leaders provide exclusive insights and present exciting visions for the future of technology. Gain valuable knowledge that will guide you on the path ahead.
Keynotes & power briefings
Imagine the future
Imagine the future
IFA Kick-Off 2025 brings together 120+ international media representatives and executives from the world’s leading consumer electronics and home appliance companies.
1 JULY 2025 | FUTURIUM, BERLIN
LIMITED REGISTRATIONS
Imagine the future
IFA Media Night
A relaxed networking event in a special atmosphere.
Keynotes & power briefings
Renowned experts and industry leaders provide exclusive insights and present exciting visions for the future of technology. Gain valuable knowledge that will guide you on the path ahead.
Keynotes & power briefings
IFA Media Night
A relaxed networking event in a special atmosphere.
Imagine the future
Imagine the future
IFA Kick-Off 2025 brings together 120+ international media representatives and executives from the world’s leading consumer electronics and home appliance companies.
1 JULY 2025 | FUTURIUM, BERLIN
LIMITED REGISTRATIONS
Imagine the future
Exclusive insights into the future
Experience visionary technologies and groundbreaking trends that will transform our lives. Be inspired by innovative concepts and discover what the world of tomorrow looks like.
Targeted networking
Engage directly with media representatives, influencers, and key decision-makers from leading companies to build valuable connections for your future.
Targeted networking
Keynotes & power briefings
Renowned experts and industry leaders provide exclusive insights and present exciting visions for the future of technology. Gain valuable knowledge that will guide you on the path ahead.
Keynotes & power briefings
IFA Media Night
A relaxed networking event in a special atmosphere.
The best rooms in town
Secure exclusive rates on top Berlin hotels, just minutes from IFA Kick-Off 2025, hosted at Futurium.

Here’s what you get:

  • Save up to 30% at carefully selected hotels at eclusive rates available only to IFA exhibitors, trade visitors & partners
  • Dedicated support for group bookings of 6 rooms or more
  • Limited availability – early booking recommended!

IFA Kick-Off 2025 – Frequently asked questions
  • What is the IFA Kick-Off?
    The IFA Kick-Off is the official opening event for IFA Berlin, taking place on 1 July 2025. It brings together media representatives and industry leaders to showcase innovations and explore the future of technology.
  • Who can attend?
    The event is open to press representatives, media partners, influencers and invited exhibitors and industry partners.
  • How do I register?
    Accreditation is now open. You can register for the IFA Kick-Off 2025 here.
  • Where will the event take place?
    IFA Kick-Off 2025 will be held at Futurium Berlin, centrally located at Alexanderufer 2, 10117 Berlin. The detailed schedule will be published here closer to the event.
  • Will the event be live-streamed?
    Selected sessions will be available online after the event. More details will follow soon.