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Exclusive insights, open discussions and hands-on experiences - experience the official launch of IFA 2026 with us.
30 JUNE 2026 | FUTURIUM, BERLIN
Exclusive insights, open discussions and hands-on experiences - experience the official launch of IFA 2026 with us.
30 JUNE 2026 | FUTURIUM, BERLIN

IFA Kick-Off 2026 programme

Preliminary agenda. Details are subject to change.

Jun 30, 2026
09:30 - 00:00
Futurium Berlin
09:30 - 10:00
Arrival
10:00 - 10:10
Welcome & Opening
Carine Chardon
Carine Chardon GFU Home & Consumer Electronics GmbH
Leif Lindner
Leif Lindner IFA Management
10:10 - 11:10
GFU Insights & Trends: Health Tech in Bloom? From well-being to longevity.
Carine Chardon
Carine Chardon GFU Home & Consumer Electronics GmbH
Sebastian Kebbe
Sebastian Kebbe Beurer GmbH
Martin Schulte
Martin Schulte Oliver Wyman

Healthcare meets technology - and the market is booming. Exclusive presentation of an international consumer study by GFU in collaboration with the strategy consultancy Oliver Wyman.

11:10 - 11:20
Berlin Partner & Medianet berlinbrandenburg Impulse: IFA X Berlin
Dr. Stefan Franzke
Dr. Stefan Franzke Berlin Partner für Wirtschaft und Technologie GmbH
Jeannine Koch
Jeannine Koch medianet berlinbrandenburg e.V.

IFA isn't just a trade show - it's a major economic driver for the entire city. What Berlin as a location means for the industry, and why that's more important than ever.

11:20 - 11:35
BSH Keynote: Life Beyond the Product

Today's strongest brands no longer sell products - they sell experiences. BSH shows why this shift is not an option, but a necessity.

11:35 - 12:00
Coffee break

Powered by JURA: Specialty coffees and a preview of the JURA-IFA-Highlight at the JURA coffee bar

12:00 - 12:10
Boston Consulting Group
Alexander Meyer zum Felde
Alexander Meyer zum Felde Boston Consulting Group
12:10 - 12:30
Fireside chat with HD+ The future of entertainment

The future of the entertainment industry is becoming immersive, interactive, and personalized - entertainment is being redefined. What does this mean for the platforms, brands, and audiences of tomorrow?

12:30 - 12:45
Miele Keynote: The Future is now. Raising the Standard of Excellence.

Under the guiding theme “The Future is Now,” Miele showcases how technological innovation is shaping the future of the home. Drawing on current consumer and lifestyle trends, the presentation explores evolving expectations around comfort, sustainability, and connected living. It further demonstrates how these insights are translated into meaningful solutions that improve everyday life.

12:45 - 13:00
Xiaomi Keynote: One home, one ecosystem
Hua Zeng Xiaomi
13:00 - 14:00
Networking lunch
14:00 - 14:15
Diego Ain TheMachine Energie-Reset

The afternoon gets off to a different start. Ain TheMachine - a Grammy-nominated artist - kicks off the Experience Track with a live performance that blends music and technology.

Diego, Ain TheMachine

14:15 - 14:35
TikTok Shop Keynote: Creator x Brand
Maximilian Burianek TikTok Shop

TikTok Shop explains what really makes for a successful collaboration.

14:35 - 14:55
Samsung
Susanne Rohmert Samsung Electronics
More information coming soon
14:55 - 15:15
NielsenIQ Keynote: What customers want

NielsenIQ takes an honest look at today's consumer landscape: sentiment is low and 2026 has gotten off to a tough start for consumer electronics. Yet pockets of growth still exist - and knowing how to reach the right audiences with the right innovations has never mattered more.

15:15 - 15:30
Insights: Selling in the Age of AI
Sascha Pallenberg
Sascha Pallenberg MeTacheles
Retail is changing fast - from AI-driven customer journeys to the evolving role of brick-and-mortar. This session explores how specialist retailers can turn today's challenges into opportunity, and what that means for the future of consumer tech.
15:30 - 16:00
Coffee break

Powered by JURA: Specialty coffees and a preview of the JURA IFA highlight at the JURA coffee bar

16:00 - 16:20
1SP + Meta
More information coming soon
16:20 - 16:40
Mimic
More information coming soon
16:40 - 17:00
ElevenLabs
More information coming soon
17:00 - 17:20
Brand moments on stage
More information coming soon
17:20 - 17:30
IFA & GFU interactive talk
Carine Chardon
Carine Chardon GFU Home & Consumer Electronics GmbH
Leif Lindner
Leif Lindner IFA Management
17:30 - 00:00
IFA Networking Event
A relaxed networking evening with dinner, drinks and a performance by DJ duo Beck to Pony.

An overview of the Kick-Off

A day packed with insights, encounters and memorable moments. The programme will be conducted in German.
Industry Insights Track

[ Morning]

What’s currently driving the tech industry? GFU Insights, keynotes and panel discussions featuring leading industry figures provide the context – with strategic insights that really matter.

Networking & Hands-on Experiences

[ Midday]

This is where people chat, experiment and get stuck in. Experience selected products and prototypes first-hand and meet the brands, media outlets and creators who really have something to say.

Experience Track

[ Afternoon]

Technology you can experience, touch and share. Creator sessions, immersive experiences and storytelling that moves you – with content that flows directly into stories, posts and articles.

Networking

[ Evening]

The perfect way to round off a long day – with good conversation, new connections and the energy that comes from the right people coming together.

Who is the Kick-Off for?

The event is aimed at press and media representatives, content creators and bloggers as well as invited exhibitors and industry partners.
Media & Press

The story begins here. Exclusive interviews, first-hand insights and trends that no one else knows about yet – everything you need for the most comprehensive coverage of IFA 2026.

Content Creators & Blogger

As a creator, you will gain access to brands, products and moments before they go viral - for content that offers real added value. The programme items in the afternoon are likely to be exciting for you. Of course, you are also welcome to join us earlier.

Brands & Industry

First impressions count. Direct contact with the media, creators and decision-makers – for maximum visibility when attention is at its peak.

That’s why it’s worth coming along

"The future is now, and it begins with the IFA Kick-Off"! Before we open the IFA doors at the Berlin Exhibition Centre in September, we will ring in the IFA season with the Kick-Off. This is where we bring together brands, media, creators and relevant industry players to visualise the topics, trends and innovations for IFA 2026. Insights, hands-on experiences, exhibitor demos and activating brand moments make up this year's Kick-Off!


Envision the future. Experience innovation.
Visionary technologies and current trends show how ideas become reality. Discover how the world of tomorrow is already taking shape today.
Targeted networking
Direct interaction with media representatives, creators and decision-makers from leading companies – for connections that really matter.
Targeted networking
Keynotes, power briefings & hands-on experiences
Leading figures in the industry bring concrete developments, ideas, and applications to life. First-hand insights and real-world use cases demonstrate what technologies are already capable of today and the direction in which they are heading.
Keynotes, power briefings & hands-on experiences
The future is now.
The future is now.
Last year, we asked people to dream up possibilities. To picture what could be. In 2026,
we take the next step: The future is now.
This isn't a promise; it’s a reality. Technology is no longer waiting around the corner –
it is already here. In our homes, our work, and our everyday decisions. The ideas shaping
tomorrow are being built, tested, and shared right now. And they are happening at IFA.
30 JUNE 2026 | FUTURIUM, BERLIN
The future is now.
IFA Media Night
A way to round off the day in a special atmosphere – with conversations, new contacts and ideas that will continue to have an impact long after the evening is over.
Keynotes, power briefings & hands-on experiences
Leading figures in the industry bring concrete developments, ideas, and applications to life. First-hand insights and real-world use cases demonstrate what technologies are already capable of today and the direction in which they are heading.
Keynotes, power briefings & hands-on experiences
IFA Media Night
A way to round off the day in a special atmosphere – with conversations, new contacts and ideas that will continue to have an impact long after the evening is over.
The future is now.
The future is now.
Last year, we asked people to dream up possibilities. To picture what could be. In 2026,
we take the next step: The future is now.
This isn't a promise; it’s a reality. Technology is no longer waiting around the corner –
it is already here. In our homes, our work, and our everyday decisions. The ideas shaping
tomorrow are being built, tested, and shared right now. And they are happening at IFA.
30 JUNE 2026 | FUTURIUM, BERLIN
The future is now.
Envision the future. Experience innovation.
Visionary technologies and current trends show how ideas become reality. Discover how the world of tomorrow is already taking shape today.
Targeted networking
Direct interaction with media representatives, creators and decision-makers from leading companies – for connections that really matter.
Targeted networking
Keynotes, power briefings & hands-on experiences
Leading figures in the industry bring concrete developments, ideas, and applications to life. First-hand insights and real-world use cases demonstrate what technologies are already capable of today and the direction in which they are heading.
Keynotes, power briefings & hands-on experiences
IFA Media Night
A way to round off the day in a special atmosphere – with conversations, new contacts and ideas that will continue to have an impact long after the evening is over.

Travel & Accomodation

Just arrive and check in at your leisure – so you can focus on the Kick-Off. We’ve put together suitable travel and accommodation options for you.
Travelling by train

Deutsche Bahn is offering exclusive rates for participants in the IFA Kick-Off 2026 – here’s how you can get to Berlin directly and hassle-free.

IFA Kick-Off 2026 – Frequently asked questions

  • What is the IFA Kick-Off?

    The IFA Kick-Off heralds the start of the IFA season. Even before IFA opens its doors in September under the motto "The future is now", the kick-off brings together brands, media, creators and relevant industry players to visualise the topics, trends and innovations for IFA 2026 at an early stage. The Kick-Off is about more than just information and manufacturer keynotes. We create experiences with strategic insights, hands-on experiences, exhibitor demos and activating brand moments.

  • Who can take part?
    The event is aimed at members of the press and media, content creators and blogger, as well as invited exhibitors and industry partners.
  • How do I sign up?
    You haven't received an invitation? Please contact us at: press@ifa-management.com Please note that places are limited.
  • Where is the IFA Kick-Off taking place?
    The IFA Kick-Off 2026 will take place at Futurium Berlin, centrally located at Alexanderufer 2, 10117 Berlin. We will publish the detailed schedule here on this page shortly before the event.
  • Will the event be streamed live?
    Selected sessions will be available online after the event. Further details will follow shortly.