Speakers

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Alexander Dehmel

Mr Alexander Dehmel

Head of CSM Germany & Austria, GfK
Germany

Alexander has more than 20 years of market research expertise in Ad Hoc Consumer Research as well as in Point-of-Sale Research. ​

He joined GfK Germany in 2004 and served in various roles, e.g. as Global Key Account Manager and Product Manager for Point-of-Sales data for Panel TVs.​

In 2018 Alexander moved to Singapore to GfK’s Regional Headquarter in Asia. He held the responsibility for Market Intelligence in APAC and oversaw the Regional APAC & Singapore local team.​

Since July 2021 he’s leading CSM Organization in Germany and Austria for Tech & Durables Point-of-Sales Tracking. 

until IFA 2024! Buy your ticket now