Alexander Dehmel

Head of CSM DACH
NIQ

Alexander has more than 20 years of market research expertise in Ad Hoc Consumer Research as well as in Point-of-Sale Research.

He joined GfK Germany in 2004 and served in various roles, including Global Key Account Manager and Product Manager for Point-of-Sale data in the Panel TV segment.

In 2018, Alexander moved to Singapore, joining GfK's Regional Headquarters in Asia. He was responsible for Market Intelligence in APAC and oversaw both the Regional APAC team and the Singapore local team.

Since July 2021, he has been leading the CSM Organization in Germany, Austria and Switzerland, focusing on Tech & Durables Point-of-Sale Tracking.

Sessions

6 Sep 2025 – 8:30
Digi-POS: zwischen neuer Online-Realität und Digitalisierung
Conference C Hall 6.3 (behind the Press Center)
1 h 30 min
At the NIQ Business Breakfast, experts will discuss online and offline merging, change and digitalisation at the point of sale (POS) and dynamic pricing
Language: German (no translation available)
Access: Registration needed
Register here