Press Centre @ IFA

Dorothee Bär, Federal Minister for Research, Technology and Space, is taking on the role of patron of IFA Next this year. In doing so, she is lending her support to the Future Tech Zone at IFA and, at the same time, emphasising the great importance of this exhibition area at the trade fair.

IFA, the world’s leading event for home and consumer tech, is expanding its digital storytelling efforts and bringing a strong partner for the creator ecosystem on board: Samsung will become the official main sponsor of the IFA Creator Hub. When the global digital community and leading international brands come together in early September, the Berlin Exhibition Grounds will become a hotspot for trade, trade visitors, the media, and, increasingly, the creator industry. From here, IFA will become an international social media event: creators with wide reach will use their channels to bring forward-looking trends, product innovations, and special trade show highlights directly to the screens of their communities – reaching Gen Z and digital natives worldwide – in real time.